Third-party cookies aren’t entirely dead yet, at least according to TikTok. They just added a requirement for advertisers who use their site conversion pixel to pass them third-party cookie data, improving TikTok’s own targeting and attribution capabilities. It seems pretty retro but maybe TikTok knows something the rest of us do not.
TV manufacturers offer a new path to attribution enlightenment. We reported last week that Samsung had launched a product to track ad consumption, measure results, and make incremental buys to meet coverage targets. Vizio just launched something similar.
Nandan Nilekani, non-executive chairman of Infosys is helping Prime Minister Narendra Modi build an open technology network that seeks to level the playing field for small merchants in the country’s fragmented but fast-growing $1 trillion retail market. Its stated purpose is to create a freely accessible online system, but its unspoken objective is to eventually curb the powers of Amazon.com Inc. and Walmart Inc.-owned Flipkart.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.