Many people are more interested in mixing virtual and actual reality than entering an entirely separate metaverse.  Smart contact lens maker Mojo Vision falls into the mixed-reality group.  They just announced an app that displays Alexa shopping lists within your contact lenses.  The time and effort savings are unimaginable.  No, really, I can’t imagine any.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.