Your own media plans may be above average, Dear Reader, but this CMO Council report finds two-thirds of marketers are less than very confident their current media strategy will produce the desired results. Also: privacy ranks last on the list of obstacles to marketing results, while budget and talent are on top. And: 20% have a data clean room and 24% plan to add one.
There’s more to AI than ChatGPT. Horizon Media has just launched an AI-based media optimization platform for ecommerce marketers who advertise through other retailers. The new system, Neon, uses historical and real-time sales and campaign data to develop media plans, fine-tune spending in real time, and send the best product display page to each visitor. The company promises a 20% or better revenue gain vs manual approaches.
South African startup Flow is announcing that it has raised $4.5 million in pre-Series A funding to automate social media advertising for real estate agencies. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook.
Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt. Salesforce was all over the concept last week, announcing its Agentforce collection. According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”