Your own media plans may be above average, Dear Reader, but this CMO Council report finds two-thirds of marketers are less than very confident their current media strategy will produce the desired results. Also: privacy ranks last on the list of obstacles to marketing results, while budget and talent are on top. And: 20% have a data clean room and 24% plan to add one.
There’s more to AI than ChatGPT. Horizon Media has just launched an AI-based media optimization platform for ecommerce marketers who advertise through other retailers. The new system, Neon, uses historical and real-time sales and campaign data to develop media plans, fine-tune spending in real time, and send the best product display page to each visitor. The company promises a 20% or better revenue gain vs manual approaches.
South African startup Flow is announcing that it has raised $4.5 million in pre-Series A funding to automate social media advertising for real estate agencies. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.