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Two-Third of Marketers Lack Confidence in Media Strategy

Your own media plans may be above average, Dear Reader, but this CMO Council report finds two-thirds of marketers are less than very confident their current media strategy will produce the desired results.  Also: privacy ranks last on the list of obstacles to marketing results, while budget and talent are on top.  And: 20% have a data clean room and 24% plan to add one.