It goes without saying that building customer trust is essential for any company doing business online. Alas, it also often goes without doing. Email analytics vendor 250ok found that almost 90% of major online retailers don’t take basic steps to protect their customers from phishing attacks (where someone else sends an email claiming to be from the vendor to trick them into revealing personal information). Yikes!

Closer to home for customer data specialists: personal data discovery vendor BigID has raised a $14 million Series A, bringing total funding to $16.1 million. BigID finds personal information in corporate systems and maps items related to the same individual without copying the data into a central database. This helps to comply with privacy regulations such as GDPR but it doesn’t create a unified profile for marketing or other uses.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.