While we’re on the topic, data vendor Zeotap has also announced an identity solution, uncreatively named Connect. They use telecom data to link emails and phone numbers from CRM systems to device IDs and cookies on mobile and desktop devices. It’s a deterministic match, meaning that connections between IDs are provided from external sources, not inferred from device attributes and behaviors.
Here’s a disconcerting new trend: IT departments admitting they’re doing a poor job. Not what you want to hear from people we rely on. Let start with a survey from anti-virus expert Kaspersky Lab, which found that 84% of North American chief information security officers believe cybersecurity breaches are inevitable. Too many attackers and too little budget, they say. Somehow this doesn’t seem the best way to motivate management to give you more money.
IoT’s future is not what it used to be: batteryless sensor maker PsiKick reports that projections for installed IoT devices fell from 1 trillion by 2015 (estimated in 2012) to 50 billion by 2020 (estimated in 2017) to a mere 25 billion by 2025 (estimated in 2018).
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.