Zeta and Adara Combine Personal Profiles for Travel Data Cloud

Sticking with identity products: Zeta, which has 225 million American consumers in its own identity graph (as well as a CDP) has partnered with travel data collector Adara to create the Traveler Data Cloud.  Adara collects first party travel signals from over 300 global brands, so the combination will help companies run personalized travel-related marketing programs across advertising, email, Web, and other channels.