Zeta Global’s marketing platform (and CDP) is now available on the Amazon Web Service Marketplace, enabling easy deployment by AWS customers. Zeta says it’s the first “marketing cloud” available in the AWS marketplace, which could be true. But it’s not the first CDP: ActionIQ, Amperity, Blushift, Cordial, Informatica, Tealium, Treasure Data, and Segment are already listed.
We all knew the day was coming when humans would be helpers to robots instead of the other way around. Chatbot maker Gupshup has taken that one step closer by purchasing OneDirect, which helps human customer service agents handle the calls that chatbots can’t manage. Gupshup doesn’t position it as humans helping chatbots but they’re not fooling anyone.
Anything may go in politics and social behavior today, but at least addressable TV ads have standards. Those come courtesy of Go Addressable, an initiative backed by Altice USA, Charter Communications, Comcast, Cox, DIRECTV, DISH Media, and others. They just released guidelines for ad creative and execution timelines, and listed approved vendors for data onboarding (LiveRamp, Experian, and Epsilon) and attribution (LiveRamp, Experian, and Nuestar).
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.