Zeta Marketing Platform Joins AWS Marketplace

Zeta Global’s marketing platform (and CDP) is now available on the Amazon Web Service Marketplace, enabling easy deployment by AWS customers.  Zeta says it’s the first “marketing cloud” available in the AWS marketplace, which could be true.  But it’s not the first CDP: ActionIQ, Amperity, Blushift, Cordial, Informatica, Tealium, Treasure Data, and Segment are already listed.

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Industry Consortium Offers Addressable TV Ad Standards

June 2, 2022

Anything may go in politics and social behavior today, but at least addressable TV ads have standards.  Those come courtesy of Go Addressable, an initiative backed by Altice USA, Charter Communications, Comcast, Cox, DIRECTV, DISH Media, and others.  They just released guidelines for ad creative and execution timelines, and listed approved vendors for data onboarding (LiveRamp, Experian, and Epsilon) and attribution (LiveRamp, Experian, and Nuestar).

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Amazon Backs Down on Charging Sellers Who Don’t Use Its Fulfillment Services

September 25, 2023

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.

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