News

ZoomInfo Buys RingLead to Enhance Customer Data Management

We’re all about integration today, Dear Reader.  B2B data company ZoomInfo has purchased data quality and orchestration company RingLead, which will let ZoomInfo create unified profiles that combine a company’s own data with ZoomInfo information.  They’re not (yet) building the persistent database that marks a true CDP, but they are certainly providing tools to construct one.