CDP Institute

CommBank has moved to the next phase of its plan to build a huge loyalty platform of linked services for banking customers. It is launching loyalty scheme Yello to six million retail banking customers in a bid to retain customers in the face of global competition from big tech while getting ahead of incoming data privacy regulatory changes.

Spot2, a Mexican brokerage startup, announced a $4.2 million seed round led by Streamline Ventures. HOF Capital, Acrew Capital, H20 funds, and angel investors. Spot2 was founded in 2021. It holds the promise of enabling commercial real estate identification, validation, and lease closing in six times less time than usual. The proptech developed technology based on an algorithm that offers solutions to connect brands with available commercial spaces successfully.

Habi, a startup that emerged in 2019 to digitize the process of buying and selling homes in Colombia, this week became Colombia’s second unicorn. The startup’s model is two-sided. For those who want to sell properties, Habi buys them expeditiously, within 10 days. And to those looking to buy, Habi offers real estate, helping them obtain a mortgage loan. The company operates in more than 15 cities in Colombia and Mexico.

Egyptian startup Instabug, a mobile monitoring, crash and bug reporting solution for mobile teams, has raised US$46 million in Series B funding to add to its product and build what it says will be the first mobile observability and performance monitoring platform.

African payments company Interswitch has secured a $110 million joint investment from LeapFrog Investments and Tana Africa Capital to scale its digital payment services across the continent.

Kenyan startup TopUp Mama, which provides African restaurants with access to supplies, financial services, and business management tools, has closed a US$1.7 million seed funding round to accelerate its growth.

Uneecops Business Solutions, a leader in Business Automation Services, has announced its acquisition of digiCloud – a Salesforce Partner based in Pune, India. This acquisition further augments Uneecops’ capabilities in the Salesforce area, offering clients an unparalleled CX experience.

Zoho Corporation, one of India’s oldest SaaS (software-as-a-service) platforms, launched Zoho Marketing Plus, a platform that integrates marketing automation across campaign ideation, creation, execution, management, and measurement. The marketing platform gives marketing leaders a deeper understanding of customer preferences and behaviours, which would help them in driving brand affinity.

Within a decade of operations in India, IDFC Asset Management Company (AMC) has become one of the most trusted mutual fund companies. The integration with Salesforce has helped them to offer delightful customer experiences that moved beyond run-of-the-mill ads to meaningful and relevant content. They were able to automate email marketing, store large databases and produce meaningful reports of campaign performance.

According to the latest Bazaarvoice Shopper Experience Index, reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert.

Enterprise data platform for Salesforce, Odaseva, is extending operations across the Asia-Pacific region as well as UK as it also releases new product offerings.

Smaller telcos could be exempt from obligations under Australia’s consumer data right (CDR), if a proposal by Treasury is adopted. Federal Treasury and the Data Standards Body suggest the telecommunications sector follow the model used in the energy sector, where the CDR doesn’t apply to companies below a minimum number of customers.