In Brief: Securiti announces a PrivacyOps Certification program for privacy professionals
The multi-module program includes training on data privacy law, privacy management, governance and operations.
The multi-module program includes training on data privacy law, privacy management, governance and operations.
Turns out Instagram teen targeting is just the tip of the kid-sales iceberg at Facebook. This week while US Senators were grilling the company about harm its research showed Instagram photo-sharing doing to teens, the Wall Street Journal reported on more company research that reveals the company was looking to explore how even preschool children might be converted to platform users. Interestingly the article adds, Facebook daily use among teens fell 19% in the last two years, and is projected to drop an additional 45% by 2023 – teens seem to... Read More >
The company also announced a new partnership with Ketch, and one pending with TransUnion.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.