News

Misinformation a big concern to ad execs

Consensus from advertisers, according to an Integral Ad Science (IAS) survey, is that companies should not mess around when it comes to finding, quickly fixing, and guarding against misinformation. This is because their customers won’t buy brands they don’t trust. In fact, 65% of consumers report they’re unlikely to purchase from a brand that advertises misinformation, 73% feel unfavorably toward brands they associate with misinformation, and 80% agree that misinformation is a serious digital media problem.

More News

Next Article

IT’S THE LAW (09/13/2022)

September 13, 2022

Switzerland’s Federal Council has issued orders that revise ordinances in its Data Protection Act to reflect technical advances, bolster individual rights and provide more transparency in data handling. The intent is to ensure compatibility with EU laws and guarantee the country’s laws are viewed as adequate and in line with what other countries need for business and cross-border data transfer. The new Data Protection Ordinances (OPDo) and Data Protection Certifications (OCPD) will take effect on September 1, 2023.

CDPI Privacy Newsletter
Previous Article

Children’s Privacy: Skips a generation?! Majority of teens value online safety over free speech according to PEW

September 13, 2022

Interesting findings from Pew Research Center’s survey which found 62% of teens 13-17, believe it’s more important for people to feel welcome and safe online, than it is to be able to freely speak their minds. The numbers contrasted with the 18-29 age group, where 57% of adults preferred free speech. In fact, teens were found to be more closely aligned with a much older generation, age 65+, where 58% would choose feeling welcome and safe – though even they came in slightly below the teens. Not surprising when you... Read More >

CDPI Privacy Newsletter
Featured Article

Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

CDPI Newsletter