A blend of fintech and proptech, Capitalizarme is a real estate marketplace that has just raised US$6 million in a round led by Angel Ventures. The financing will be used to grow in Mexico, where they see a tremendous opportunity. Capitalizarme, launched in Chile in 2014, and is today one of the top startups there.
This IDC study on data maturity contains several surprises. It turns out that laggards are more likely than leaders to use basic data such as website traffic and CRM information, while leaders use fancier inputs such as web behaviors, customer feedback, and server-side events. Leaders also spend less time on data analytics and make less use of specialists for data validation. More expected: leader have a better understanding of customer journeys, use more automated data management, are more confident in their data quality, and have much faster access to their... Read More >
Alloy Capital announced that it has invested around US$14.5 million in Auronix, a Mexican company that provides conversational messaging solutions. Auronix provides SaaS that keeps companies communicating with their customers through the platforms they use the most, such as WhatsApp, Messenger, or SMS. Auronix is headquartered in Mexico City and has offices in Bogota and Buenos Aires. Its clients include banks, telecommunications, retail, and logistics companies in Mexico and LatAm, such as Chedraui, Banorte, Izzi, Estafeta, and Netflix.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.