Pairzon Expands Reach of Retail Media
Retail media promises mouth-wateringly precise audience segments based on retailers’ transaction data, but retailers’ own ad inventory is often limited. Pairzon, a retail-oriented CDP, has unveiled a Retail Media Solution that avoids this problem by sharing its segments with Meta, Google, TikTok, and other major ad platforms. It’s all privacy-safe, of course, and includes closed-loop attribution, tying ad impressions to physical or digital transactions.
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