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Pairzon Expands Reach of Retail Media

June 3, 2025
Retail media promises mouth-wateringly precise audience segments based on retailers’ transaction data, but retailers’ own ad inventory is often limited. Pairzon, a retail-oriented CDP, has unveiled a Retail Media Solution that avoids this problem by sharing its segments with Meta, Google, TikTok, and other major ad platforms. It’s all privacy-safe, of course, and includes closed-loop attribution, tying ad impressions to physical or digital transactions.
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Shoppable Ads Blossom on CTV: Digiday

June 3, 2025
Retail media is still growing but the industry spotlight is now moving on. “Contextual commerce” (or shoppable ads, if you prefer plain English) is a new rising star, now expanding beyond social media, display, and mobile to include Connected TV. In fact, 62% of respondents to a Digiday/Warner Bros. Discovery survey of 90 agencies, brands, retailers and marketers say they’re already leveraging shoppable ads on CTV, with 77% allocating more than 20% of their 2025 budget to CTV, up from 13% in 2024.
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Chatbots More Empathetic Than Human Doctors: JAMA

June 2, 2025
A new study published in Jama Internal Medicine compared responses to almost 200 patient questions by physicians and chatbots in a social media forum. In almost 80% of cases, evaluators preferred the longer and more empathetic responses by the bots (maybe doctors are just busier than bots?). The next step would be to use AI agents for this; after all, Cisco forecasts that AI assistants will be handling 68% of customer service in the tech sector by 2028.
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New York Times Licenses Content for Use by Amazon

May 30, 2025
The New York Times, a jealous guardian of its editorial content from poaching by LLMs (it sued OpenAI and Microsoft) has concluded a deal licensing content for use by Amazon. In the first deal of its kind for the Times, Amazon will be permitted to use Times content in its AI platforms. This “will bring Times editorial content to a variety of Amazon customer experiences,” the news organization has said, although it’s not clear whether users will know when that’s happening.
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Invoca Acquires Symbl.ai to Boost Conversational Understanding

May 29, 2025
Call tracking and conversation analytics platform Invoca has acquired Symbl.ai, an LLM trained on human conversations. Using Symbl technology, Invoca plans to capture the real-time flow of conversational interactions, surfacing emotional and contextual insights for the immediate use of human agents. Symbl will also be able to perform tasks like booking an appointment in the absence of human agents and when contact centers are closed.
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Channel Factory Unveils Intelligence Suite and AI Tools

May 29, 2025
Channel Factory, the ad performance optimization platform focused on YouTube and social video, is launching Channel Factory Intelligence, using machine learning to deliver campaign insights and optimize for efficiency, precision, and ROI. AI-powered Media Intelligence Hub will centralize cross-platform campaign data in a customizable dashboard. A new Chatbot Assistant, embedded in Channel Factory’s activation solution, ActivateIQ, will deliver campaign data analytics to ad agencies and their technology partners.
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