Anzu Raises $6.5 Million Series A for In-Game Ads
Web ads are still important but just a bit passé, don’t you think? In-game ads much more cutting edge. Anzu.io certainly hopes so: they’ve just raised a $6.5 million Series A from backers including agency giant WPP, publisher Axel Springer, and BITKRAFT Esports Ventures. Anzu’s ads show up as billboards within the game landscape so they don’t disrupt the user experience.
CDPI Newsletter