CDP Institute

Rreports of personalization’s death are greatly exaggerated. This exquisitely designed study from MAGNA and IPG Media Lab found different kinds of video ad personalization generated improvements from 5% to 16% in different metrics. Fascinating detail on how subject matter, data type, ad channel, and other variables affect results.

Google Analytics is adding AI-based trend discovery and recommendations, cross-channel conversion measurement, and integration with Google advertising products. It’s “privacy-centric by design” in not using cookies or device IDs, although it does leverage the vast personal data stores that Google gathers without sharing. No reason to worry that Google results will favor Google properties. No reason at all.

SAP has launched its long-awaited Customer Data Platform, based on identity and data management technology it acquired with Gigya in 2017. Key differentiators include integrated privacy management and connections to systems outside of marketing. General availability is set for end of November.

Informatica doesn’t have a single product labeled as a CDP but it does offer all the pieces to assemble one. They’ve just announced a slew of new features across their products, including richer views into customer behaviors, AI-powered data cataloging, and data marketplace to make enterprise data more accessible. There are a couple of nods to self-service and data democratization, but we’re clearly in yes-code territory.

The California Attorney General has proposed changes to CCPA regulations that explicitly ban practices intended to make opt-outs harder, including double-negative language, processes that take more clicks to opt-out than to opt-in, or burying the submit button within the text of a privacy policy. No prizes for guessing why they felt that was necessary.

Here’s something for you no-code fans: no-code storefront building platform Shogun announced a $35 million Series B, following a $10 million round in March. Shogun sits atop Shopfiy, BigCommerce, Magento, and other ecommerce systems.

Just because we haven’t fussed recently about Facebook, don’t think they’ve changed their ways. Here’s a report InfluenceMap that finds Facebook continues to share false information about client change, despite promises not to. Of 51 climate disinformation campaigns InfluenceMap identified in the first half in 2020, Facebook removed exactly…one.

Lighten up, you say? Fine. Kroger has launched a Twitter tool that sends recipes to use whatever ingredients you have available. That’s not new, but here’s the twist: you don’t have to tell it what you have. You just send pictures and Kroger’s AI figures out what it’s looking at and does the rest. Top that, Alexa.

CDP vendor Segment has agreed to be bought by communications platform Twilio, according to a Forbes report. Price is set at $3.2 billion. Segment would be by far the largest CDP vendor to be acquired. See this Customer Experience Matrix blog post for more analysis.

CDP Institute has published an in-depth look at the CDP market in Asia-Pacific countries. Lots of interesting insights on differences by buyer types, regional differences, COVID-19 impact, and more. Thanks to our intrepid author, Chitra Iyer.

COVID-19 has had a mixed impact on B2B purchases, delaying some and accelerating others, according to this DemandGen Report study for Demandbase. Functionality (73%) and pricing (72%) nearly tied for the top vendor selection criteria, with ease of use (56%) further down the list. Integration wasn’t an option on the questionnaire although some respondents wrote it in.

Dun & Bradstreet has agreed to buy Bisnode, a leading European data compiler. The companies have long been partners. D&B gains access to 33 million records from more than 550 sources, not mention 110,000 customers.