CDP Institute

CDP Tealium is also upgrading its connectors. They have added a no-code interface that lets non-technical users set up integrations to the AudienceStream CDP and EventStream API Hub. Citizen integrators of the world unite!

Finally, CDP Audiens announced an $8 million strategic investment from South Korea’s NHN Corp. In addition to cash, Audiens will gain access to data from NHN’s game, payment, IT and advertising businesses.

Marketing technology vendor AdRoll hasn’t raised money but they did launch a suite of marketing tools including email, product recommendations, and cross-channel measurement. Yes, they still do digital advertising and retargeting. Target market is direct-to-consumer companies. Pricing starts at free.

Marketing analytics vendor Adverity just announced a $30 million Series C, bringing their total funding to $50 million. Adverity ingests data from 400+ sources, visualizes the results, and offers AI-based insights. Its about campaign-level measurement than individual customers, so not a CDP.

Analytics platform Profitero also has funding news: a $20 million Series B on top of $28.7 million raised previously. The company helps enterprise ecommerce marketers to optimize Amazon sales, analyze search results, and benchmark against other online retailers.

Widespread reports about Zoom security problems https://www.tomsguide.com/news/zoom-security-privacy-woes have given a second chance to competitors. Microsoft and Google are responding with minor tweaks. Google now lets users start a Google Meet session from within Gmail, https://gsuiteupdates.googleblog.com/2020/04/meet-in-gmail.html while Microsoft promised (on Twitter) that Teams users will be able to see videos of up to nine chat participants by the end of April. https://twitter.com/MicrosoftTeams/status/1249729067408072704

Remote work creates new security risks. So it’s worth noting that more than half the organizations polled in this Cybersecurity Insiders report are less than fully confident in their identity and access management programs. One possible reason: respondents prioritize ease of integration (72%) and end-user experience (62%) over product effectiveness (61%).

Onfido helps with one aspect of identity management: proving you are who you claim when opening a new account or otherwise asserting an identity. The system remotely reads government-issued IDs and compares the ID photo with a live view of the person’s face. They just raised $100 million, bringing their total funding to $200 million.

Consumer responses to the pandemic have been widely reported but less is known about B2B buyers. Here’s a survey from Loopio, which makes software that helps companies respond to RFPs. As of early April, 33% of respondents had seen a drop in the volume of RFPs they received and another 35% said it was too early to tell. Sixty percent were working from home for the first time although just 12% said remote RFP collaboration was a top challenge.

Intent data is one way to get an idea about future purchases. Business data compiler ZoomInfo is on the case, with a new set of B2B purchasing signals derived from ZoomInfo-owned Datanyze and other sources. Clients can get alerts for target accounts or companies in tightly defined market segments.

Shifting to a different type of data compiler, Edited has raised $29 million for its archive of product information. It’s not just any archive, mind you: they track promotions and pricing on more than 2.5 billion SKU across 90,000 retailers going back for eight years. It’s more fun than, well, something.

Seventy-eight percent of marketers expect to increase their spend on virtual events as a result of coronavirus, according to this NewsCred survey, while 27% expect to spend less on digital ads. My take: the focus is on telling stories, not pushing product. A whopping 87% said their entire marketing staff is working remotely.