CDP Institute

Data privacy management company TrustArc has released an Intelligence Engine that monitors a company’s data flows, identifies high-risk activities, and conducts an automated Data Protection Impact Assessment. Given the volume and complexity of customer data processing, this sort of automation is the pretty much essential for compliance.

When is a CDP not a CDP?

Oracle has purchased DataFox, which captures company profiles and news by scanning the Internet. The results will update CRM and marketing automation systems. It’s not a new model but puts Oracle more firmly in the data collection business..

Oracle is running its big OpenWorld conference this week, so they have other announcements too. One worth noting is the launch of a new Data Cloud offering with 115 million cross-channel IDs on contacts at1.5 million small and mid-size businesses. Clients can select audiences from the Oracle universe, find new contacts at companies in their own CRM files, or reach existing contacts through new channels.

Perhaps you think that “camera marketing” refers to selling cameras? Don’t be silly. Camera IQ uses the term to describe Augmented Reality experiences embedded inside advertisements. Which are themselves wrapped in social media which is viewed on your smartphone which is where the camera comes in. In case it’s still too simple, the ads are sold programmatically.

Many people see the combination of social networks and smartphone cameras as a privacy threat. (They’re right.) Paybookclub aims to turn this around by letting people create secure online identities based on three selfies, not by sharing personal data. They’ll store your ID on blockchain and pay for your posts in Bitcoin. The whole thing looks pretty screwy but it’s interesting to see them promote it using a privacy angle.

Founded in 1884, point-of-sale tech giant NCR is as far from screwy as you can get. But they’re also using cameras, in this case to verify a buyer’s age when purchasing age-restricted products at self-checkout. Yes, a built-in camera guesses your age. No, I’m not making this up. A less fraught alternative within the same system lets people register their identity in advance and then uses the camera to verify who they are using a QR code and biometrics.

It’s nice to have an occasional bit of good news about privacy, but there’s plenty on the other side of the ledger. Gizmodo reports that the “Do Not Track” function built into many Web browsers is basically useless because most Web sites ignore it. Unlike GDPR, Do Not Track has no legal standing. That would require an Act of Congress so don’t hold your breath.

B2B Customer Data Platform Radius has integrated data from Dun & Bradstreet, expanding beyond information collected directly by Radius and its clients. It’s more evidence that third party data is alive and well and ever-more-tightly integrated with CDPs.

GDPR was supposed to be the asteroid that destroyed third party data. That clearly hasn’t happened, but that doesn’t mean GDPR landed with no impact. The latest ripple is Apple giving U.S., Canadian, Australian, and New Zealand customers the same rights to download their data that GDPR gives European residents. Apple makes a particular point of being privacy-friendly, but expect other firms to apply GDPR world-wide simply because it’s easier than keeping different systems.

You often surprise me, Dear Reader, but your interest in yesterday's event technology news was as low as expected.

You also like news about CDP vendors. Signal isn’t a CDP but it does help CDPs with identity resolution. They’ve just announced a partnership to connect with Selligent, a marketing automation system that sometimes flirts with calling itself a CDP but usually resists the temptation.