CDP Institute

The European Union has announced new probes into major tech companies investigating non-compliance with the Digital Markets Act. The investigations raise questions about Google self-preferencing in search results, anti-competitive practices related to Google Play and the Apple App Store and Meta’s “pay or consent” model. Penalties can reflect up to 10% of global turnover.

Comscore has announced that it has received Media Rating Council accreditation for national and local TV household-level measurement. Comscore is now the only measurement company accredited for its local TV measurement. Nielsen’s local TV accreditation was suspended in 2021 and remains under review.

Although over two-thirds of retail store associates regard their devices as critical to their work, allowing access to product information and multi-tasking, 40% complain that employers are not meeting their tech needs with 20% saying it does not appear to be a priority. This is based on a survey of 2,000 associates across seven countries by smart data capture platform Scandit. Around a third of the sample say it can take two to four weeks to get up to speed with devices.

At its Connect conference, relationship marketing platform Optimove announced new capabilities, including for its AI-powered analytics and predictive platform OptiGenie. These feature generative AI insights into customer behavior, self-optimizing streams to help deliver personalized experiences and OptiLive, real-time personal messaging. They also announced a new WhatsApp integration.

Enterprise data cloud platform Snowflake estimates that processing of unstructured data has grown by 123% YoY, based on data from 9,000 Snowflake Accounts. With as much as 90% of enterprise data being unstructured this is regarded as an important development. In particular, the processed unstructured data can be made accessible to proprietary advanced AI models.

Sixty-eight percent of marketers attribute increased brand awareness to “performance TV” (OTT content delivered over a CTV channel). In addition, 65% of advertisers report an increase in sales when performance TV is featured alongside social and search and more than half of marketers surveyed rely on performance TV to generate pipeline. This is based on a survey of more than 600 marketing professionals.

OneTrust is offering its Universal Consent and Preference Management capabilities within Adobe Real-Time CDP, part of the Adobe Experience Cloud. OneTrust will help customers control how their data is used by brands. It will also support personalized experiences that are automatically rendered compliant with privacy regulations.

The Department of Justice, together with sixteen district attorneys, has filed its long-expected lawsuit against Apple alleging antitrust violations relating to the iPhone. It targets the iPhone’s resistance to working with non-Apple apps and devices such as third-party messaging platforms and smart watches. The suit also alleges Apple makes it difficult for consumers to switch smartphones.

The French national competition authority, Autorité de la Concurrence, has fined Alphabet Inc., Google LLC, Google Ireland Ltd and Google France a total of  €250 million ($271 million) for failure to comply with a 2022 decision governing use of Web content to train its Bard AI foundational language model.  Among the infringements, Google used content from press agencies and publishers without notifying them. Google also failed to offer a way for agencies and publishers to opt out having their content used by Bard without affecting the availability of their content... Read More >

YouTube has installed a new tool in Creator Studio requiring creators to disclose to viewers when realistic content that a viewer could mistake for a real person or place, etc., is made with altered or synthetic media such as generative AI. Clearly unrealistic content, such as animated cartoons, will not need to be labeled. The intention is to build trust between creators and their audiences.

Disney has secured agreements with Google Display & Video 360 and The Trade Desk to establish a more streamlined approach to addressable buying across the Disney streaming portfolio. This represents the first expansion of the Disney Real-Time Ad Exchange (DRAX), The new product will be called DRAX Direct.

Monetate, the ecommerce personalization platform, has announced updates to Monetate Personalized Search. By combining natural language processing with machine learning, Personalized Search is able to understand shopper queries and produce relevant search results at speed and scale. It can also define optimized search and discovery experiences for different customer segments.