I’m sure there’s a reason that Tel Aviv-based Web analytics start-up Oribi named itself after a small African antelope, although it might simply be an excuse to make hoodies with horns. Their fashion sense extends to their product positioning, which adds trendy no-code bling to Web analytics. The company just raised a $15.5 million Series B, bringing total funding to $27.9 million.
It might be a sin to enjoy seeing Facebook attacked from all sides, but it’s worth it. Having lost the battle against arbitration on news content payments to Australian publishers, the company now faces a joint push from Microsoft and major European publishers for similar rules.Meanwhile, a bipartisan coalition of U.S. legislators has proposed letting small publishers jointly negotiate news content payments without facing antitrust penalties.
As adtech vendors scramble for cookie substitutes, it’s easy to confuse ID systems used for targeting and systems for attribution. The big difference is that targeting systems need to identify as many people as possible while attribution systems can use a sample. Nielsen’s ID resolution system, announced last November, is aimed squarely at attribution: it uses first party data such as email addresses and device IDs to build a comprehensive picture of behaviors for a limited set of people and then validates the results against Nielsen panel data. They just... Read More >
We have a full basket of retail news today, Dear Reader. First up is NielsenIQ, which just launched a solution to help retailers run their own media networks with tools to build targeted audiences, manage ads and offers, and measure results. The same tools would probably support retailers’ own promotions, but retail media networks are a much hotter topic right now.