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It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.

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High profile adtech DSP MedaMath, which filed for bankruptcy in 2023 and was acquired by Infillion, has been relaunched within Infillion’s global media buying platform. Infillion will deploy MediaMath’s AI performance model, omnichannel inventory segments according to advertiser verticals and KPIs, and the MediaMath Academy for adtech certification. Infillion will provide performance measurement and attribution.

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Advertisers are understandably reluctant to accept performance measurements from ad platforms like Meta. Marketing analytics agency Kantar is providing more credible reporting through a “direct integration” with Meta. The integration retrieves ad exposure information and measures lift for a sample of opted-in panelists from Kantar’s 100 million-strong Profiles Network.

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In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.

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Two-thirds of 1,000-plus employee companies report growing levels of CX maturity (33% at the “investigate” stage, 33% at “mobilize”) according to a survey of almost 300 experience management pros by Qualtrics XM Institute. While a growing number (almost 70%) see customer trust as key to success, only 21% are measuring it regularly. Businesses are spending more on XM technology, less on XM consultants.

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For CEOs, improving customer experience ranks around fifth on their list of priorities for this year, lagging behind recruiting and retaining talent and increasing efficiency. Curiously, CEOs were much more concerned with meeting “customer expectations,” as if those expectations don’t include a good experience. Marcum-Hoftstra University surveyed over 250 CEOs and other senior executives.

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The Biden administration affirmed the HIPAA Privacy Rule to Support Reproductive Heath Care Privacy. This rule supports women’s privacy by barring doctors and health plans from having to disclose health information about abortions to state officials. The objective is to ensure that information about “legal reproductive care” remains confidential and can’t be collected by state officials for criminal investigation and other use.

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A breach at health care company, Kaiser Permanente exposed the data of ~13.4 million past and present customers who are now being notified by the company of the event. The company clarified the information was shared with other organizations inadvertently, rather than having been hacked or sold, and the company is both investigating the data situation and looking at how to guard against future problems.

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Narrow, but interesting for auto privacy buffs is a new law Utah is enacting – the Utah Motor Vehicle Data Protection Act. This states that car brand companies (franchisors) cannot force car dealerships (their franchisees) to provide access to consumer data held in the dealer data systems. The law does not incorporate protection of data the cars can generate, nor data that can be obtained via devices people connect to their cars.

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As AI legislation evolves, your company’s privacy policy should keep pace to assure customers of your commitment to safeguard their data. Beyond informing them of how it will be processed, you should clarify: 1) what will be automated via AI, 2) how their data will be used, 3) if the data will be used to train AI models, and of course, 4) how they can opt-out.

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The Protecting Georgia’s Children on Social Media Act has been signed by the governor, and it follows similar laws in other states including Louisiana, Arkansas, Texas, and Utah that require parental consent for minors to create new social media accounts. Opponents of this bill earlier raised concerns it may violate kids’ First Amendment rights.

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The Internet Watch Foundation (IWF) reported more than 2,000 children as young as age three were groomed online to perform sexual abuse acts in 2023. The organization also found that online child abuse material is more extreme, and reported a 22% increase in their image category A (the indication of the highest level of abuse).

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