CDP Institute

Know you’ve heard it before (here and in tons of places), but now that it’s 2024, we’re officially in the Year of the Sandbox. Whether you’re a Google Advertising and sandbox backer, or a Sandbox solution naysayer, Google reminds you it’s ‘imperative’ you work together with them now that we must all embrace our 3rd-party-cookieless future.

In a privacy-focused upgrade to its cloud computing area, Microsoft will keep all personal data, including pseudonymized data from automated system logs, from its systems Azure, Microsoft 365, Power Platform, and Dynamics 365 within the European Union. This will keep personal customer data protected under the GDPR law rather than having data transferred to the legislation-challenged US where there’s still no sign of national privacy laws.

New Jersey makes it 13. With passage of its consumer privacy bill, New Jersey will soon join other US states with privacy bills, pending the governor’s signature. The new bill has a number of unique provisions, including its scope, approach to biometric data, and the approach taken to include special restrictions on processing children’s data.

Being spied on and having private moments shared isn’t good for relationships – turns out this is true even when the wrongdoer is your car. Following on Mozilla’s recent study that revealed that car companies are dismal at protecting privacy (flagrantly ignoring it, in fact), Kapersky, a cybersecurity company surveyed 2,000 Americans and found 72% quite uncomfortable with automakers sharing their data with third parties. However, surprisingly less than half surveyed expressed concern that the cars have the ability to collect the data in the first place.

Tech industry advocacy group NetChoice won a legal stay of Ohio’s Parental Notification by Social Media Operators Act, a parental consent law that would have taken effect this week. The legislation required social media platforms to obtain consent from parents of children under age 16 for creating new accounts. NetChoice has been fighting this type of law across the US, despite research indicating social media use as a risk to children’s mental health. Is good mental health overrated?

The company (formerly X-Mode) will also delete previous, unlawfully collected data and models and algorithms that were derived from the data.

The technology uses a patented non-reversible synthetic identifiers, which don’t require data to be shipped in hashed or raw form.