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IT’S THE LAW (01/02/2024)

January 2, 2024
The three governing bodies of the EU have reached initial agreement on the Artificial Intelligence Act (AI Act), which it is hoped will set a global standard for AI controls in the same way GDPR has done for privacy legislation. However there are concerns that because the current draft is a compromise between stricter, consumer-focused versions favored by the European Parliament and European Commission and the more lenient, industry-friendly terms favored by the European Council, that exemptions included have rendered it less effective.
CDPI Privacy Newsletter

Most Ecommerce Customers Fail to Log In During Visits: Coveo Report

December 21, 2023
This Coveo report clarifies why identifying anonymous website visitors is so helpful.  They report that more than half of retail website customers identify themselves by logging in during only one-quarter of their visits.  The survey also asks about martech products: CDP ranked last in purchase intent among “winners”, at 36%.  CRM (59%), ecommerce (55%) and order processing (52%) headed the list.  Non-winners were even less likely (29%) to buy a CDP.
CDPI Newsletter