News - CDP Institute - Page 191

Get these breaking news updates in your inbox! Subscribe to our newsletter Subscribe

Orbee offers auto dealers “middleware [that] integrates all of a dealership’s data sources into a Customer Data Platform.” We’re not sure they tick all the RealCDP boxes but they definitely offer analytical and marketing capabilities. They just raised a $4 million Series A.

CDPI Newsletter

Venture funding is still hard to come by, but it helps if you’re already a mature company. Take VideoAmp, which just raised a $150 million Series G on top of a previous $300 million. They compete with Nielsen by collecting viewing data from nearly 40 million U.S. households and using it for advertising audience measurement, media planning, and campaign optimization.

CDPI Newsletter

Pixis is another company with a late stage round: in their case, a $85 million Series C1, bringing total funding to $209 million. Pixis uses AI to develop target audiences, create content, and optimize ad campaigns. Or, as they put, they’re a “codeless AI infrastructure company for marketing”.

CDPI Newsletter

“Made for Advertising” (MFA) sites have emerged as a problem that advertisers didn’t even know they had. DoubleVerify is on case, offering an extension of its brand safety solution to flag and let advertisers avoid MFA sites. Citing industry confusion on the topic, DoubleVerify helpfully defines MFA sites as “those whose sole purpose is to deliver advertisements.”

CDPI Newsletter

TikTok has finally launched its U.S. e-commerce product, TikTok Shop, which will offer live video shopping, shoppable ads, and affiliate programs for creators. This follows months of testing amid concerns that social commerce has struggled in the U.S. even though it’s wildly successful in China and elsewhere.

CDPI Newsletter

This members-only IAB report documents the growth and frustrations of the retail media market. Criteo is trying to help with a new buying platform, Commerce Max DSP, that combines access to onsite and instore media buys. They’ve supplemented it with a trio of tools based on previous acquisitions of Mabaya (marketplace tactics and formats), Brandcrush (offline inventory), and Gradient (insight and data tools).

CDPI Newsletter

The U.S. Justice Department’s three year old antitrust suit against Google finally reached trial yesterday. Of all the suits facing Google, this is the big one, focused squarely on its dominance of the search advertising market and possibly requiring a break-up of its business should Google lose. You can expect several more years of fun before anything is resolved.

CDPI Newsletter

Popular ride-hailing super-app Grab has taken a leap into the world of web3, offering its users a range of blockchain-enabled features. Grab users can now set up web3 wallets, participate in blockchain rewards programs, and even make payments using NFTs. The company has also collaborated with the Monetary Authority of Singapore to introduce NFT vouchers for various popular dining and experiential offerings within the city.

CDPI Emerging Markets

Taiwan-based AI Martech firm TenMax announced the launch of a strategic channel partnership with Infobip, a global cloud communications platform, to bring advanced marketing automation and digital transformation solutions to the Indonesia market.

CDPI Emerging Markets

EZvolt, a Brazilian startup launched in 2019, is dedicated to providing electric vehicle charging services in residential and commercial condominiums, has raised a round of $2 million. With this capital injection, EZVolt will initiate several projects, including the launch of ultra-fast electric charging stations in Rio de Janeiro. Currently, EZVolt operates in 13 states in Brazil and has deployed more than 600 chargers, facilitating approximately 16,000 battery recharges per month.

CDPI Emerging Markets

Kunzapp, the startup based in Mexico and Chile specializing in enterprise software management, announced today that it has closed a $750,000 investment round. The startup has shown an impressive 22% month-over-month growth and currently has 20 clients in its portfolio. Among the short-term goals, the company plans to reach $1 million in annual recurring revenue in the next 14 months. The idea for Kunzapp emerged after Del Castillo and Abarca observed the lack of practical solutions for managing multiple software subscriptions in companies.

CDPI Emerging Markets

IAPrecision is a first-of-its-kind agricultural industry-focused drone technology and data analytics service enterprise in Nigeria. The startup, founded in 2021, provides farmers with aerial intelligence and actions that empower them to undertake smart and precision-driven agriculture leveraging drone technology and the power of data they generate.

CDPI Emerging Markets