News - CDP Institute - Page 209

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e&, one of the world’s leading technology and investment groups is scaling its cloud footprint to Oracle Cloud Infrastructure (OCI) Dedicated Region to support its business expansion and modernize the business applications. Under an agreement signed at the Oracle CloudWorld Tour in Abu Dhabi, the technology group will also explore migrating its global HR functions to Oracle Fusion Cloud Human Capital Management (HCM).

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Australian marketing agency, DDB Group has launched RAPP, a global Omnicon Precision Marketing Group (OPMG) in Australia. RAPP Australia will add individualisation, data science, advanced analytics, omni-channel CRM and more to DDB Group Australia’s offering, which currently includes strategy, creative, PR and experience.

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Apple iSports (AiS), a subsidiary of Prevention Insurance, has entered a MOU for a 45% stake in The Leg Up Australia (TLU Australia). TLU provides subscription-based sports and racing media and content services. AiS will make an initial payment of US$50,000 (AU $75,000), followed by investment in advertising, marketing and stock.

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Telecommunication firms – South Korea-based SK Telecom, Germany-based Deutsche Telekom, Abu Dhabi-based e& and Singapore-based Singtel – have on Thursday announced that they formed the Global Telco AI Alliance to create a new customer experience and make a difference in the lives of global citizens using artificial intelligence (AI) technology.

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Malaysia’s government and government-linked investment companies (GLICs) will invest US$211M (RM1 billion) in additional funds to match private funds in supporting local start-ups and encourage technopreneurs. Malaysia ranked 20th in the world based on the report of The Global Startup Ecosystem 2023, valuing the Malaysian start-up ecosystem at US$46 billion (RM208.08 billion) for the first half of 2020 to 2022.

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Reports of DMP’s death may be exaggerated. This Piano report finds that 53% of publishers are still using a stand-alone DMP to activate customer data, compared with just 36% using a CDP for the purpose. Behavioral data is the most common basis for segmentation (82%), followed by demographics (77%) and context (64%). Download for even juicier details.

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Remember when addressable TV was an oxymoron? Those days are gone, according to industry group Goaddressable: 73% of advertisers are now including addressable in their media plans, up from 57% just one year ago. Measurement is still the top obstacle, cited by 47%, but that number is dropping while cost efficiency (41%) and scalability (37%) are cited more often.

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While U.S. technology regulators are generally toothless compared with their European counterparts, they still do manage the occasional nip. The U.S. Securities and Exchange Commission has adopted a new rule requiring public companies to report significant cybersecurity incidents within four business days. Can’t hurt.

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We don’t see many acquisitions these days. But here’s one: ad measurement vendor DoubleVerify is spending $125 to buy Scibids, which offers digital campaign optimization. DoubleVerify is also reported to be adding in-game advertising to the channels it measures, a good reminder that in-game advertising is growing more important.

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Maybe it only seems like martech acquisitions have become more rare. Founders Advisors reports the number of deals has actually been about flat over the past two years, although deal value and valuations have definitely fallen. Meanwhile, Crunchbase says the number of U.S.-based start-ups is down 86% since 2020, with similar declines in Europe and Israel. I wonder if Crunchbase just hasn’t identified some of newest companies yet.

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Tired of worrying about those pesky data privacy rules? DataGrail has launched a managed service to do it for you. Alas, the scope seems limited to data mapping and response to consumer data requests, so handling the data correctly will still be up to your company.

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New investigations by the European Commission about Microsoft Teams and by France’s Autorité de la concurrence about Apple continue efforts to reign in Big Tech overreach. With Microsoft concern is that having bundled Teams software with its Office 365 suite by default, Microsoft made it difficult for other products to compete. With Apple, the regulator that oversees competition is looking into claims the company used its market position to implement discriminatory, non-transparent conditions to use its customer data to be used for ad purposes.

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