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One hidden cost of unused martech is the effort that went into installing and integrating it. This Digibee study of large enterprises found that 16% to 25% of IT spend goes to integration, and half the companies rebuild six or more integrations each year. Worse still, 79% of those new integrations cause significant downtime, which can easily cost more than $1 million per hour.

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Tech budgets increase pretty much no matter what, but spend on creative is more volatile. Lions Advisory found that 53% of brands expect to reduce creative investment this year, while just 17% expect an increase. They’re blaming the prospect of recession, not AI, in case you’re wondering.

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Apple’s initial courtroom victory over Epic Games’ challenge to its app store payment policies was largely reaffirmed in an Appeals Court ruling, The court apparently concluded that requiring apps to pay Apple a hefty commission isn’t monopolistic because people can always switch to Android if they object. People chose phones largely for their app store payment rules, right?

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Anti-trust rules are tougher outside the U.S. Google Play Store has been required by both EU and UK regulators to allow alternative payment options for in-app purchases. Google resisted, of course, but they ultimately have to comply. They just released a proposal for doing that in the UK. App owners will be incented to favor the Google payment system but aren’t required to use it.

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Outbrain is a native advertising platform, which means it posts those click-baity stories crowding the margins of many web sites. They’ve just partnered with Assertive Yield, which analyzes the revenue those stories generate. The deal will let Outbrain’s clients optimize their content selections based on real-time performance. It’s one more example of combining data from two sources to tie ads to results.

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More than 60 million sites use Google’s fonts, which are free. Now, an investigation has found data from site users is being harvested and sold. Data collected via fonts includes IP addresses and browsing history, which Google then cross-references with other data it holds and sells to advertisers and marketers.

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Legal and compliance teams in healthcare are advising pullbacks from mass data collection and data use pending a clearer understanding the impacts of new regulation and recent actions by government agencies, particularly the Federal Trade Commission (FTC). This follows the FTC imposing fines of $1.5 million on online pharma company GoodRX and $1.8 million on online therapy provider BetterHelp.

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Vietnam’s Personal Data Protection Degree (PDPD) will come into effect July 1. The government has published the outline of obligations for compliance by foreign agencies, organizations and individuals, as well as for Vietnamese organizations operating abroad. The PDPD includes stipulations on data subject rights, including the right to be informed, consent, data access, and data portability.

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The digital password, first used at MIT in 1961, is 62 years old, and according to many experts no longer serves critical security needs businesses have. The 2023 State of Passwordless Security Report, based on interviews Vanson Bourne conducted with 1,000 IT security professionals from EMEA, APAC, and US companies, indicates 88% had cyberattacks in the last year. Phishing (43%) was the most prevalent form and 28% were by push notification attacks (aka multi-factor authentication fatigue attacks -- MFA bombs).

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The Egyptian government, which in 2020 switched away from using the US College Board exam due to that company’s concern about security issues, established its own exam and in 2022 partnered with UK-based Academic Assessment Ltd. Human Rights Watch reports that now that vast amounts of personal data of tens of thousands of children who took that test was exposed for months. This puts the children at great risk, as anyone with an internet connection could find where they live, go to school, and if they have mental health or... Read More >

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Regulators want to verify whether OpenAI, owner of ChatGPC sufficiently protects personal data compliant with EU law.

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The new features applies consent decisions captured by OneTrust, Didomi, and Usercentrics to web interactions governed by Tealium IQ. It also honors opt-out cookies and Global Privacy Control signals.

CDPI Privacy Newsletter