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Nielsen Launches Nielsen ONE Ads for Deduplicated Cross-Screen Audience Reporting

January 5, 2023
Embattled measurement giant Nielsen has swatted back at competitors with the U.S. launch of Nielsen ONE Ads, its long-awaited tool to report on deduplicated audiences across linear TV, connected TV, desktop and mobile.  Reports include live metrics for digital campaigns, data from Nielsen panels, and direct publisher integrations.  Future extensions will include results measurement, based on customer behavior data, and content metrics.
CDPI Newsletter

Toyota Australia invests $100M to trim new-car delivery times

January 5, 2023
Toyota Australia has taken the extra-ordinary step of transforming its former car-assembly site in Melbourne into a $100 million pre-delivery mega centre that aims to trim delivery times for new vehicles. Preparing a new car ahead of customer handover typically takes dealerships hours, days, or weeks depending on the options fitted to each vehicle. However, with the pre-delivery process now on an industrial scale, Toyota Australia can put the finishing touches on up to 270 vehicles a day – one car every two minutes.
CDPI Emerging Markets

What 2023 holds for startups according to five LatAm venture capital firms

January 5, 2023
The coming year in LatAm looks to be similar to 2022, with less capital for startups. Startups founded in 2023 will be more scalable with better financial prospects. This is because new companies will have better fundamentals and focus on their unit economics. There is a thought that the best companies, the most successful ones, have been born in big crises. The lack of capital will force more startups to seek acquisition as an alternative to a shutdown.
CDPI Emerging Markets

Meet Palpa, the Chilean startup and its groundbreaking device to learn how to detect breast cancer

January 5, 2023
Palpa is a container of liquid soap in the shape of a breast that includes an object that mimics a small tumor, designed to encourage cancer self-examination during the shower. The device is a creation of Chilean designer Josefa Cortés (26), who was recently highlighted among 35 young innovators in MIT Technology Review. He founded The Palpa Company in January 2020. The company made a family and friends round in August 2021 in which they raised a round of 280 million pesos (Chilean pesos, about US$300,000) to be able to... Read More >
CDPI Emerging Markets