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Who knew IT folk were so cheerful? Splunk found data innovation leaders are more likely to say they can’t keep up with data growth (67%) than intermediates (41%) or beginners (15%), but are somehow less worried about it: leaders said they use more of their data and do a better job at real-time segmentation and recommendations than the others. Leaders also saw more opportunities to use sales, customer, and transaction data in the future.

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Those nice people at Optimizely are terribly excited about Real-Time Segmentation, their “new, first-of-its-kind offering that allows marketers to segment customers in the moment of engagement to deliver highly relevant, personalized digital experiences.” Exactly what’s different from other real-time personalization products isn’t clear, and you’ll have to wait to judge for yourself: it’s available only in beta to select customers.

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Personalization and experimentation vendor AB Tasty is also claiming a first: it just acquired site search and recommendation vendor Epoq, which it says makes it the “first in our class to offer the market a consolidated approach to delivering relevant and consistent digital customer experiences.” The main story here is bundling of experiment-based optimization, recommendations, and search.

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Persado goes beyond “first” to call itself the “only” company to generate personalized marketing messages with a “transformer model fully connected and pre-trained on behavioral data.” They say this “selects the words that will drive action” in ways that other systems do not, and who am I to argue? (Learn about transformer models.) What’s new today is they’ve added an API to embed this magic in other vendors’ systems.

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Minteo is targeting its beta version to be released next month. The platform should be fully live to the public by the beginning of 2023. Minteo plans to differentiate itself through its infrastructure and focus on working with local artists and brands. The capital will be used to build up the platform, get artists on board from Colombia and Mexico then over time expand into other Latin American countries.

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Solvento, the first fintech focused on the transportation sector in Mexico, announced a US$5 million capital raise. Solvento solves many financial needs for carriers: automating payments, invoice financing, and credit. By having those issues solved, they can focus on their operation and growth. The company, which has been in operation since 2021, revealed that it has accumulated $13 million in loans, which have gone to more than 4,000 carriers.

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iiDENTIFii, the South African-based innovative biometrics tech firm, has raised US$15 million growth capital, in what is to date, the largest African Series A in the identity verification space. The round was led by African investment company Arise whose cornerstone investors include Rabobank Partnerships, Norfund, NorFinance, and FMO.

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Egyptian and MENA-focused venture capital firm Algebra Ventures has announced in a statement that it has finalized a $100 million first close and expects to reach its final close by the end of Q1 2023.

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After announcing a a pre-seed investment of $625,000 in March, and becoming the first African startup to join New York’s MetaProp Accelerator in July, Nigerian proptech company, Spleet has recently announced the completion of its $2.6 million seed funding led by Los Angeles–based early-stage VC firm MaC Venture Capital.

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Kaleyra, Inc., a rapidly growing omnichannel business communications platform, announced that it will be providing SMS services for Amazon Pay India as a preferred SMS provider. Kaleyra’s robust API solution, which is already integrated into the Amazon Pay platform, will trigger messages for highly critical One-Time Passwords (OTP) and confirm payment details for vendors and end users.

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Mindtree Limited, launched Construction 360, a comprehensive, integrated cloud-based Salesforce solution designed to help construction organisations optimise operations and enhance productivity. Construction 360, unveiled at Dreamforce 2022, integrates Mindtree’s substantial domain experience, cloud capabilities, and NxT product suite with Salesforce’s superior Sales Cloud, Service Cloud, and other technologies.

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Communications platform Iterable, which has more than 700 employees globally, has expanded into Australia and New Zealand.

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