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Metadata helps B2B marketers optimize their ad buys, but it aims to become a much broader “Marketing Operating System for B2B”. They raised a $40 million Series B in March to support the vision and just spent an unannounced portion to purchase Reactful, which provides website personalization and Account Based Marketing features. More to come, no doubt.

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ZineOne is yet another web personalization tool, specializing in personalized shopping experiences for anonymous website visitors. Experiences can be tailored using in-session behavior can begin after as few as five clicks. They just raised a $28 million Series C, bringing total funding to $43 million.

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The e-commerce pie isn’t shrinking but growth has slowed as the pandemic tapers down and inflation heats up. This puts Amazon and Shopify in tighter competition. The latest skirmish is a warning to Shopify merchants that installing Amazon’s Buy with Prime button violates the Shopify Terms of Service and could lead to fraudulent orders, stolen customer data, incorrect charges, and hair loss. Okay, they don’t mention hair loss but I think it’s implied.

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Online grocery shopping is at special risk as buyers return to squeezing melons in person. Instacart’s response is to evolve from a shopping service to a “grocery technology company”. They just announced their second acquisition in a week, this time of Rosie, an e-commerce platform that mostly serves independent grocers.

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When the going gets tough, Meta runs away as fast as it can. Their response to e-commerce challenges is to scale back Instagram’s shopping pages and refocus on ad sales. The move comes one month after Meta-owned Facebook dropped its own live shopping product.

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Indonesia e-commerce firm Bukalapak and Standard Chartered have launched BukaTabungan, a digital banking service that leverages the reach of Bukalapak’s all-commerce platform and Nexus technology, which is Standard Chartered’s Banking-as-a-Service (BaaS) solution.

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Naver Z, affiliate of South Korea-based internet giant Naver Corp., announced Thursday that the company has signed a memorandum of understanding (MoU) with Thailand’s biggest communications conglomerate True Corporation to build a global metaverse hub for creators.

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Plerk, a Mexican startup offers companies a set of benefits for their workers. It is a platform of benefits that companies can flexibly give to workers ranges from gym passes telemedicine to grocery vouchers. Plerk serves 300 businesses and 40,000 thousand employees, including in Mexico, Colombia, and Chile.

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MEDU Protection is a Mexican startup that develops sustainable medical apparel to reduce environmental impact, reducing up to 25 kg of waste per garment in an industry that generates up to 5 million tons annually. MEDU Protection’s business model has been based on creating gowns, surgical hoods, and coveralls with a resistant fabric that protects against 99.9% of viruses and bacteria. Each product has an integrated chip with NFC (Near Field Communication) technology.

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This February, Africa and emerging market-focused Nestcoin raised a pre-seed round to build, operate and invest in its web3 applications, including crypto content platform Breach Club and gaming guild Metaverse Magna (MVM). Nine months after its launch last December, the latter has completed a seed sale token round of $3.2 million at a $30 million fully diluted valuation.

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Egyptian startup Sharwa has raised a US$2 million seed funding round as it launches its mobile application, which it claims is the first social commerce app in the Middle East.

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Nigeria’s Anchor, a banking-as-a-service (BaaS) platform making it possible to seamlessly build financial products in Africa, has raised over US$1 million in pre-seed funding and announced its public beta launch.

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