News - CDP Institute - Page 337

Get these breaking news updates in your inbox! Subscribe to our newsletter Subscribe

India is on the cusp of a data centre (DC) revolution. Once a small, fragmented industry, colocation DCs are fast transitioning into a large, potentially consolidated industry. Buoyed by the growing demand, plans have been drawn up for over 45 DCs spanning 13 mn sq ft and 1,015 Mw of IT capacity that will come up in India by end-2025.

CDPI Emerging Markets

The All-India Council for Technical Education (AICTE) has signed a partnership agreement with Adobe to accelerate digital creativity skills across the country. Under the agreement, Adobe will offer courses and expertise for upskilling educators, and integrate digital creativity into the curriculum, to prepare students with the essential creative and digital literacy skills.

CDPI Emerging Markets

Triton Digital, the global technology and services provider to the digital audio and podcast industry, released the results of their Podcast Advertising Effectiveness Study commissioned with VTION Digital Analytics, a leading digital consumer behavior intelligence platform. The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.

CDPI Emerging Markets

Marking its fifth acquisition in four years, Smartsheet has closed an acquisition deal to buy the brand management and creative automation platform, Outfit. Plans are to use Outfit to bolster the company’s Brandfolder by Smartsheet DAM platform.

CDPI Emerging Markets

A belief that bank customers would support a program committed to supporting the financial well-being of their community, one of the big four Australian banks initiated a program using Shout for Good Pty Ltd, a platform that allows people to access more than 150 charities worldwide. Shout provides a simple, relevant, and transparent way to donate via mobile using the digital donation platform.

CDPI Emerging Markets

It’s sadly obvious that you can make money telling lies online, but there’s also a business in telling the truth. Credibility rating service The Factual does that, using AI systems that rate news source credibility without attempting to check specific claims. The eight-person company was just purchased by Yahoo, which will use it to rate online news articles.

CDPI Newsletter

Social media sites are often, and rightly, criticized for failing to spread misinformation. YouTube just announced its efforts for the upcoming U.S. elections, which will focus on recommending content from authoritative sources like PBS and The Wall Street Journal, and offering “information panels” with links to voting information. They’re also “identifying borderline content and keeping it from being widely recommended” which isn’t exactly the same as labeling or blocking it altogether.

CDPI Newsletter

Taboola is intercepting users before they visit any web site by placing a news feed on home screens on Samsung, Xioami, Oppo, and other smartphones. The links will go to a web page that features advertising and then send users to the original news sources, which will be Taboola-curated reliable news sources. This entirely avoids the challenge of moderating user-sourced content that plagues social media.

CDPI Newsletter

The title of this Acxiom survey says personalization but CDP is the star of the show. Download for lots of juicy info about CDP deployment, use cases, benefits, obstacles, and more. Fun fact: more companies have deployed a CDP (43%) than marketing automation (42%), loyalty system (37%) or consent manager (36%).

CDPI Newsletter

Martech spending in the U.S. will exceed $20 billion in 2022, according to this eMarketer forecast. Wow, that’s impressive…oh wait, it’s a tiny fraction of the $344 billion global martech spend estimated by other sources, based largely on Gartner’s well-known estimate that martech is about one-quarter of all marketing spend. Further perspective: Salesforce alone had $26 billion in revenue last year, although not all of that would count as martech.

CDPI Newsletter

Marketing operations staff are responsible for running many of those martech systems. This MarketingOps report, sponsored by Knak and Adobe, finds that Adobe Marketo Engage, HubSpot, and Salesforce Marketing Cloud are packaged software they use most – although spreadsheets are the most popular tool of all. Integration (69%) and scalability (53%) were the most-chosen criteria for new tech, but take that with a grain of salt: apparently features were not an option in the survey.

CDPI Newsletter

A mass data breach that’s considered the second largest known after a one billion record breach in China earlier this summer, has been revealed also in China. In this case, human error at the Hangzhou tech company Xinai Electronics inadvertently exposed facial data of 800 million people. Additionally, the company’s database ties to its cloud-based vehicle license plate recognition system. Xinai’s exposed data was not password protected and was found easily available on the web, according to the data researcher who discovered it.

CDPI Privacy Newsletter