News - CDP Institute - Page 350

Twilio has launched a new marketing application, Engage, to complement its existing sales and service tools, Frontline and Flex. The new product is built on the Twilio Segment CDP using Twilio’s communcations APIs. I’d ordinarily describe Engage as a marketing automation system, but Twilio swears it’s “the first of its kind: a growth automation platform built on real-time, dynamically changing first-party customer data that allows marketers to quickly build and scale hyper-personalized omnichannel campaigns from start to finish.”

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I’d describe Openprise as a data orchestration tool but they prefer “leader in RevOps automation solutions for marketing and sales”. Whatever the label, they just raised a $16 million Series A, bringing total funding to $33 million.

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Nobody does labels like ad agencies, so we shouldn’t be surprised that Publicis Groupe joined with TikTok and the World Advertising Research Center to come up “community commerce”, which this report defines as “a type of social commerce which sits at the intersection of community, shopping and entertainment”. The general point seems to be that you can sell stuff on TikTok. Read the report for specifics.

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CDP Public Cloud Regional Control Plane is now available in Australia and Europe. This addition will extend CDP Hybrid capabilities to customers in industries with strict data protection requirements by allowing them to govern their data entirely in-region.

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Software company Splunk is launching a significant update to its partner program today, including rebranding the program as the “Splunk Partnerverse”.

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A decade’s worth of digital development ensured Purebaby, Australia’s largest independent babywear brand was able to adjust and grow during the huge shift to digital consumption forced upon retailers by the COVID disruption.

CDPI Emerging Markets

Companies in the Asia Pacific that have continued to invest in their customer experience (CX) over the past year are more likely to have maximized their resiliency during the pandemic and grown their customer base in the past six months.

CDPI Emerging Markets

Carousell Group has acquired Ox Street, an end-to-end marketplace for authenticated sneakers and streetwear in Southeast Asia. Following Carousell Group’s US$100 million investment from STIC Investments in September, this acquisition underpins the group’s strategic priority to accelerate its recommerce growth in Greater Southeast Asia. Ox Street will continue to operate as its own brand, retaining its name, platform, and team. According to Carousell, the acquisition will drive a synergistic partnership between the marketplaces.

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The advantages of having open communication between different products and services are nearly infinite for credit scoring, moving money between bank accounts and spanning verticals like the neobanks, credit providers and personal finance products Latin Americans use every day.

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VCs continue to funnel money into the region. Brazil and Mexico, the two largest markets in terms of population and economic activity, have shown the biggest uptick in startup funding. The Association for Private Capital Investment in Latin America (LAVCA), a not-for-profit membership organization, reports that VCs invested $10.3 billion in more than 400 Latin America startups in the first half of 2021, doubling the investment in the same period in 2020. Brazil is home to 53% of Latin-America startups, while Mexico contributes 14%.

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Sandbox, the Nigeria-based e-commerce fulfillment platform for merchants in Africa, has announced the completion of a $1.8 million seed round from investors including 4DX Ventures, Enza Capital, FJLabs and Golden Palm Investments. The new funding will be used to expand the company’s operations in other countries across West Africa, bolster the development of its product range, and hire new talent.

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Nigerian prop-tech startup Rent Small Small has been accepted to join the latest cohort of the Techstars Toronto accelerator programme, securing US$120,000 in funding and assistance in scaling. Launched in 2018, Rent Small Small is an online platform that allows users to identify homes to rent and pay rent monthly. The startup has so far helped renters save NGN550 million (US$1.3 million) on legal and agency fees and provided over 12,000 monthly stays across 18 locations in Lagos State.

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