News - CDP Institute - Page 352

Get these breaking news updates in your inbox! Subscribe to our newsletter Subscribe

Freshworks Inc., a software company empowering the people who power business, integrated with Google’s Business Messages for Freshchat, Freshdesk Omnichannel and Freshsales Suite. This integration can help businesses around the world reach and support their customers directly on Google Maps and Google Search mobile apps – making it easy for agents to support consumers in the places they most commonly use to find local goods and services.

CDPI Emerging Markets

Adobe announced the general availability of Adobe Experience Manager (AEM) as a Cloud Service, powered by Adobe Experience Cloud, in India. A cloud-native solution, AEM helps businesses manage and scale customised digital content for every channel with SaaS-like agility and experience management capabilities that give marketers and developers the flexibility to quickly build powerful, personalised digital experiences in just a few weeks, not months as is industry standard today.

CDPI Emerging Markets

OpenText announced the addition of three new solutions on the Salesforce AppExchange, bringing its total number of AppExchange offerings to six and enabling customers of any size to benefit from the governance, productivity, and efficiency of the OpenText content services platform. This latest launch includes OpenText Core Content, a Content Services platform that customers can leverage to effectively manage their content.

CDPI Emerging Markets

National Australia Bank (NAB) has become embroiled in its second significant data breach in three years, revealing the names and contact details of about 13,000 customers that were accidentally shared with two data service companies. Confidential information such as drivers’ licences were also inadvertently uploaded to third-party servers.

CDPI Emerging Markets

mParticle today announced purchase of Vidora, an AI-based predictive modeling system. The tool has already been integrated with mParticle to support personalization with predicted behavior scores and values on customer profiles. It’s mParticle’s second acquisition this year, following purchase of customer journey analytics platform Indicative in January.

CDPI Newsletter

Lytics has added new deployment options on Google Cloud. Private Instance lets clients have a Lytics-managed CDP implementation on dedicated resources. Private Cloud lets companies run the Lytics CDP for themselves in their own Google Cloud instance. Both options are targeted at highly regulated industries such as financial services and healthcare.

CDPI Newsletter

ArcSpan helps web publishers increase ad revenue by adding value to their audiences. It just launched Contextual APP, which applies industry-standard content taxonomies to web pages, making it easier for advertisers to purchase targeted, consistent audiences across multiple web sites. The result can be significantly higher revenue per impression.

CDPI Newsletter

Well, here’s a sad piece of news: 56% of organizations routinely experience high regret over major tech purchases, Gartner reports. The good news is that some organizations are better at it than others. The good ones have clear objectives, disciplined processes, move quickly, and include IT teams in the process.

CDPI Newsletter

One sign of a disciplined purchase process is to focus on features, not price. But guess what Demand Gen Report found is by far the most common variable in evaluating B2B purchases, Dear Reader? Yep, it’s price (82%), trailed by reviews (56%), features and functionality (54%), vendor knowledge of the buyer’s industry (53%), and deployment time/ease of use (50%). Oh, and 55% say purchase times are getting longer and 59% of buying teams have four or more people. I’m so sorry.

CDPI Newsletter

I apologize for that headline, Dear Reader, but do have one relevant factoid: Ebiquity reports that nearly 10% of U.S. programmatic ad spend goes to “made for advertising” web sites, which have high viewability but low quality, suitability, and effectiveness. In other words, clickbait. The global average is just under 8%. Also, 32% of third-party marketing cookies fire before users have a chance to consent and 93% of domains first at least one. So plenty of other people should apologize too.

CDPI Newsletter

California unanimously voted “No” to supporting H.R. 8152, the national draft legislation, the American Data Privacy Protection Act (ADPPA). The state’s privacy protection Board determined that in fact, the ADPPA would significantly weaken the privacy rights of California citizens by preempting the state’s CCPA law, as well as the laws of other states that have enacted privacy laws.

CDPI Privacy Newsletter

Russia doesn’t want its data processed and stored overseas and has begun to levy fines in an escalation against Big Tech. The 18 million ruble ($301,255) fine against WhatsApp is the second in a year, while Tinder, Snap and Hotels.com were fined more than 1 million, and Spotify, which in March closed its Russian office, was fined 500,000 rubles.

CDPI Privacy Newsletter