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Malaysia’s ADA acquires SingPost’s eCommerce unit to expand eCommerce solutions across APAC

July 21, 2022
ADA, an regional integrated end-to-end eCommerce solution provider, said it has acquired SingPost’s eCommerce arm, to further strengthens its end-to-end eCommerce capabilities in the region. This deal, which includes the unit’s assets and staff, will further strengthen ADA’s eCommerce capabilities in technology and enablement, offering clients fully integrated services in Malaysia, Singapore, Indonesia, Thailand, the Philippines, Sri Lanka, Bangladesh, Cambodia, Vietnam, and South Korea.
CDPI Emerging Markets

Indonesian social commerce startup KitaBeli raises US$20M

July 21, 2022
KitaBeli, an Indonesian social commerce platform focused on tier 2 and 3 cities, has raised a US$20 million funding round led by Glade Brook Capital Partners, a US-based growth equity investor. Launched in March 2020, KitaBeli offers fast-moving consumer goods on its gamified platform, allowing users and partners to get discounts and earn money by leveraging their social networks. It claims to be the largest direct-to-consumer social commerce platform in Indonesia.
CDPI Emerging Markets

Stori, a Mexican Fintech Known for Its Digital Credit Card, Is Latin America’s Newest Unicorn

July 21, 2022
Stori became the new Mexican unicorn after surpassing the US$1 billion valuation barrier in a Series C extension. In 2020 they launched their main product in Mexico, a digital credit card for which no annuity is paid and is processed online “in minutes” from a mobile phone. It is aimed mainly at the unbanked population, representing a very high percentage in Mexico and LatAm.
CDPI Emerging Markets

Consumers Would Rather Buy on Brand Sites than Social: SimplicityDX

July 20, 2022
Reality check: social commerce is more appealing to companies than users.  SimplicityDX reports that 48% of consumers consider social media a great place to learn about products, but 71% prefer to make their purchases directly on a brand site.  One big reason is 53% don’t trust social networks with their personal data.  Buying on social also raises concerns about accurate in-stock information, customer service, and returns.
CDPI Newsletter

Flip Raises $60 Million Series B for TikTok-Like Ecommerce

July 20, 2022
Flip bills itself as “the next-generation e-commerce platform combining a TikTok-like discovery experience with a premium e-commerce service”.  I’m not sure what that means but its website features a lot of people waving around products while talking to a camera.  It’s pretty intense but enough people like it that the company just raised a $60 million Series B, raising total funding to $92 million.
CDPI Newsletter

Majority of Marketers Now use Multi-Touch Attribution: MMA Global

July 19, 2022
For the first time ever, more than half (53%) of the marketers answering MMA Global’s State of Attribution survey said they’re using multi-touch attribution (MTA).  Users report an 8% return on investment increase from MTA and 71% say it’s a critical part of their measurement toolkit, along with media mix models and experiments.  But many are concerned that tracking restrictions with make the necessary data less available.
CDPI Newsletter

Lack of Training Holds Back Marketing AI Deployment: Marketing AI Institute

July 19, 2022
More than half (51%) of the respondents to this Marketing AI Institute survey said they think artificial intelligence is very or critically important to their success in the next twelve months.  But just 29% of respondents are confident in their AI knowledge and 81% say their company doesn’t provide training on the subject.  Personalized consumer experiences (41%) and better insights (40%) are effectively tied as the most common marketing AI applications.
CDPI Newsletter