News - CDP Institute - Page 396

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Alida plans to launch a data centre in Sydney in winter 2022 in order to provide enhanced data services as well as scale to serve more customers operating in the Oceanic region. Having an onshore data centre will help it not only to better meet the needs of customers in Australia and New Zealand but also enhance the data collection process and efficiently meet clients’ regional compliance requirements.

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Indie agency Optimising has become a preferred search engine optimisation (SEO) vendor for global e-commerce platform Shopify, joining its Shopify Plus Partner Program after a lengthy screening process, citing its good client relationships, trust and genuine approach.

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TotallyAwesome is the world’s first programmatic solution aimed at younger people in the APAC region, engaging with users contextually via apps, websites and games in an attempt to provide brand-safe environments for teens. The platform aims to deliver over 300 million monthly active online users under 18 across Asia Pacific, without collecting any personal information or data.

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We’re all about trends today, Dear Reader. Data clean rooms are trendy, and ActionIQ is jumping aboard through a strategic partnership with data clean room platform InfoSum. The deal will let ActionIQ clients match their data against other companies’ information and store the enhanced results. InfoSum’s claim to fame is it does this without making copies of the original data.

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Testing software before you buy it is trendier. Demostack makes it easier for Software-as-a-Service companies to create demonstrations and demo environments. They just raised a $34 million Series B, bringing total funding to $51.5 million.

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Buying through social platforms is the trendiest. Flowspace reports it’s a high priority for 27% of companies and 71% report a higher ROI than other channels. Less expected: nearly as many cited data ownership (43%) as acquisitions (45%) as their main reason for doing social commence. CDPs were actually the most common investment (55%) for improving social commerce fulfillment.

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Just in case you haven’t seen enough bad news recently, spam is getting worse, too. This summary from Axios reports that spam email rose 30% from 2020 to 2021, spam phone calls hit a six month high in March, and spam texts nearly doubled since last June. Sorry.

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I’m not sure whether this is good news or bad: a federal appellate court has reaffirmed its ruling that data scraping from public profiles on LinkedIn is legal. Privacy advocates and data owners might be unhappy, but researchers and archivists are now on firmer legal ground. The decision follows a Supreme Court ruling that limited the protections of anti-hacking laws.

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This one is good news for sales managers, although phone agents might disagree. Zoom has released an AI tool that analyzes sales conversations to extract useful, structured information and create metrics such as how often salespeople ask engaging questions and provide next steps, and how long they talk. The feature, Zoom IQ for Sales, can also pull in data from Salesforce to give a more complete view of on-going client conversations.

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The groups are requesting information on how migrant data collected by the government’s department of Immigration and Customs Enforcement (ICE) is used. At issue is surveillance done by companies including BI Inc, which uses ankle monitors, and voice and facial recognition technology to monitor 200,000 migrants. The company, which is private, does not need to report what biometric and location data it collects via its Smartlink app, nor how it’s used or how long the data is retained.

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Anonymous, the hacktivist group that last month claimed to have hacked into Russian state television and picked up anti-war messaging and video of the Ukraine invasion. It now says it has government data, including on copyright and censorship, and that it also breached email and data for a state-backed oil and gas company.

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Thailand’s Personal Data Protection Commission (PDPC) Chairman has announced the country intends to proceed with its personal data law and possibly have it in place early June. If so, it would make it the third Association of Southeast Asian Nations,(Asean) country after Singapore and the Philippines to have such a law in place.

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