CDP Institute

In a bid to ascertain a data-driven approach in the Philippine out-of-home (OOH) industry, programmatic OOH company Moving Walls and the Out of Home Advertising Association of the Philippines (OHAAP) had recently signed a memorandum of understanding (MoU), entailing OHAAP to utilize Moving Walls’ platform to step up measurement, transparency, and accountability for OOH.

Last year , Latam region tallied $4 billion in deals for the second year in a row and closed a record 488 deals, while its startup exits netted an eye-popping $11 billion. Mediatech in particular is having a moment in Latin America as internet and mobile phone usage skyrocket. There’s never been a better time for media and advertising innovators to enter the market.

While last year may be remembered as one of the most volatile years for Latin America retail, it will also be regarded as the period when the region surpassed all others to become the world’s fastest-growing market. Brazil, Argentina, and Mexico today are in the top 5 countries across the globe with the highest levels of growth in ecommerce. This year, Latin America is predicted by many to continue its spot as the world’s fastest-growing regional retail ecommerce market, at its rate of 25.6% this past year.

Foondamate, launched in August 2020 is helping students with limited internet, study through WhatsApp. Basically, by sending a text to the FoondaMate’s number on WhatsApp you can search anything you are confused by, get help with maths, and download practice questions and memos.

Nigerian Startup, Rensource, has created “Sabi” a B2B Marketplace that will connect informal merchants with leading service operators giving them the tools to manage and expand their businesses, and bringing these businesses online. Understanding that informal businesses drive the economies of many African countries, especially Nigeria, yet they are far behind when it comes to efficient logistics, supply chain management, business reporting tools, and access to finance, “Sabi” aims to gives these merchants access to the types of services that have previously only been accessible by formal businesses.

Microsoft has entered a “multi-year strategic alliance” with Oyo to work with the Indian startup to co-develop “next-generation” travel and hospitality products and tech. As part of this alliance, OYO will develop Smart Room experiences for travelers on the OYO platform using Microsoft’s Azure IoT.

Cloud computing infrastructure firm Linode is tripling its data centre capacity in India. The company expects a 200% increase in capacity at Mumbai facilities, which will sustain its momentum around customer acquisition and new service launches through 2023.

Forrester’s CX Index benchmarked the CX quality of 29 brands across four industries. In 2021, all three components of CX quality — effectiveness, ease of use, and emotion — were found to be negatively affected. Only 4 out of 29 brands managed to significantly improve their CX scores.

Salesforce’s customer relationship management solutions are empowering AlMalki Group, a Saudi-based family-owned business, which specializes in the luxury retail and distribution market, to digitally transform the GCC’s $29 billion e-commerce market. AlMalki Group represents more than 105 international brands both online and in boutiques.