CDP Institute

Happy International Sloth Day, the traditional day for CDP product announcements. This year is no different. First: Segment is adding low-code ways to gather mobile app events and control downstream data activities, user-managed identity resolution rules, and new features to comply with data privacy regulations.

Next is Treasure Data, which is offering prebuilt, customizable “dashboard accelerators” for customer data views, predictive models, and attribution. They’ve also added connectors for fifteen more systems, including Amazon DSP, LinkedIn, and Gigya. And there’s a new retail SDK to capture and use precise in-store location data.

Finally, B2B CDP Leadspace has added a new segment building utility, which combines each client’s own data with data assembled by Leadspace. They have also enhanced data ingestion and master account creation.

You may recall that the IAB Europe has developed a widely-adopted ad consent framework that lets real-time-bidding comply with GDPR. Well, oopsies – investigators at the Belgian Data Protection Authority, which is the lead regulator for this particular issue, found the framework fails to meet legal requirements. At least, we think they have: I couldn’t find the report anywhere online, maybe because it’s in Dutch or maybe because they just really like privacy.

Maybe we should stop trying to save Web advertising as we knew it and find what comes next. One option, oddly enough, is an even older technology called “television”. Of course, it’s not old-school broadcast TV, but individually-addressable digital TV, where consent isn’t an issue because it’s a condition of watching. Nielsen has been testing a digital TV measurement platform since January and wukk biw yse Tru Optik’s 80 million household identity graph to improve its capabilities. Fun fact: TransUnion bought Tru Optik earlier this month.