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Next, a tasty acquisition: customer service platform Astute is buying social media marketing platform Socialbakers. The deal gives Astute more marketing capabilities and access to Socialbakers’ 2,500+ client brands. Yummy.

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Our final pairing is GumGum and Dentsu Aegis, who partnered to find that contextual ads are more cost-efficient than behavior-based placements. The test was exceptionally well-designed and documented, which isn’t always true for such studies. The answer matters because many advertisers are wondering whether contextual targeting can replace behavioral targeting, which relies heavily on those soon-to-vanish third party cookies.

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We can’t call customer experience technology “CXtech”, for obvious reasons. But we do have a lot of news about it today. We’ll start with a $200 million raise for unified customer experience platform Sprinklr, bringing its total to $587.5 million.

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Sprinklr grew from a base in social media management, while Infobip started in telecommunications. But it also now offers a much broader solution, having just launched omnichannel customer engagement hub. The new module, called Moments, orchestrates campaigns across pretty much every digital channel and builds a unified customer database underneath.

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At Salsify, CX stands for Commerce Experience – an extension of product information management to include sharing order and inventory data across retailers, distributors, online marketplaces, social commerce, and direct-to-consumer Web sites. The cross-channel unification enables manufacturers to respond quickly to demand changes wherever they appear.

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Segment has released a new feature, Data Lakes, that automatically converts raw data into a structured format (Apache Parquet) and makes the metadata accessible via the Amazon Glue Data Catalog. The tool is aimed at data scientists who would otherwise need to develop those structures for themselves. It supplements existing Segment connectors that convert data into formats for specific target systems. It’s free to current Segment clients.

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Neustar is teaming with Google to provide Android mobile phone users with better information about who’s calling. The hope is that people will pick up more calls when they know who’s on the other end. Android phone will display who’s calling, confirmation of their identity, brand logos, and a reason for the call.

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The pandemic has destroyed many relationships. Its latest casualty is the Taboola-Outbrain merger, announced last October but reportedly about to be called off. Ad revenue is down and bankers are less willing to provide cash needed to support the merger process.

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“Regulating Biometrics: Global Approaches and Urgent Questions,” from the AI Now Institute says there’s a growing sense among regulation advocates that a biometric surveillance state is not inevitable.

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Brazil’s General Data Protection Law (LGPD) is set to go into effect September 16th. Their Senate decided to reject further delays. Unless vetoed by Brazil’s President, the law which has an extraterritorial effect, will proceed. The Senate also approved creation of a new data authority for enforcement, the ANDP.

CDPI Privacy Newsletter

CDP Institute’s 2020 member survey found 28% of companies treat privacy as a selling point; 58% just try to comply with regulations; and 14% take few steps to comply.

CDPI Privacy Newsletter

PopID users’ faces are key to payment & entry California start-up PopID has just launched a face-based payments network and a facial ID tool, called PopEntry, to verify people at businesses and universities. The company anticipates 3,000 installations in U.S. states by the end of 2020. People enrolled with PopID can use their face as ID for a range of applications, including for keys, key cards, facilities access, payments and loyalty programs.

CDPI Privacy Newsletter