CDP Institute

The new version of Pega’s platform extends its GenAI Coach, an AI-powered copilot, across all Pega applications. Pega also announced new integrations with data warehouses including Snowflake and email monitoring and optimization within the Pega Decision Hub. Pega has added Amazon Bedrock and Vertex AI to OpenAI as sources for its large language model.

Marketing executives have responsibilities beyond marketing, according to a survey of 100 by McKinsey. Advertising (93%), consumer insights (78%) and PR/comms (64%) are among their additional roles. Only 25% feel their organizations can handle this expansion.

Around three-quarters of advertisers, adtech businesses and publishers have embraced a cookieless future according to an international survey of 200 in the industry by ID5. Around the same number are refusing to rethink as a result of Google’s pivot away from (itself) deprecating cookies. Most attributed Google’s pivot to Privacy Sandbox criticisms (63%) while almost as many cited the investigation by the U.K.’s Competition and Markets Authority.

A potential Google competitor, ChatGPT Search was long rumored, then announced and is finally here and available for use. It generates responses to natural language prompts but also includes links. Now all search marketers have to do is figure out how to rank in the results.

Developers using Google Gemini API and AI Studio to create AI-powered services and bots are now able to use Google Search to ground their prompts. A grounding prompt in gen AI provides context to help a model better respond. In this case, Google Search will, hopefully, provide the models with the truthful data they need.

AI is becoming a must-have for the enterprise with spending on generative AI up 130% on 2023 according to a survey by AI Wharton at UPenn. The number of decision-makers using gen AI once a week has doubled to 72% over the same period. Concerns remain about accuracy, bias and data privacy.