CDP Institute

Lytics has added new features and repositioned itself as an “Experience CDP” (xCDP), a change it believes will “finally solve the persistent challenges of Customer Data Platforms” by supporting CDPs’ “core mission” of “simplifying the complexity of personalization at scale.”  Key capabilities include real-time data access, cross-channel orchestration, content integration, and a free personalization offering. See this CDP Institute blog post for additional comments.

MessageGears has snappily redefined itself as “fully composable end-to-end data activation and engagement platform.”  In considerably plainer English, it says it can now replace a separate CDP, email service provider, and customer engagement platform while relying on a cloud data warehouse.  Although the different features are tightly integrated, they can be purchased as separate components by companies who don’t want the full kit.

The Treasure Data AI Framework will add generative AI chat interfaces to its CDP. A series of AI copilots is promised, beginning with Marketing Copilot which will allow users to design audience segments and brainstorm ideas and plans through a natural language interface. There’s also an AI Email Studio helping build personalized emails based on consumer behavior.

Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.

IT and legal are acting as roadblocks preventing agency access to first-party data, according to a survey of over 300 marketing and agency professionals by Funnel. Only 28% of marketers would block agency access. But only 22% of IT teams and 17% of legal teams are on board.

M&A activity in the marketing/advertising space accelerated in Q3 this year, bringing it to its highest level since H1 2022, according to LUMA’s latest research. Since the beginning of this year, it’s up 45% YoY on 2023. This seems to be in response to “soft landing” signals for the economy including the Federal Reserve’s first rate cut since the pandemic.