CDP Institute

Accenture (NYSE: ACN) today announced its intent to acquire Experity, a leading provider of cloud-based customer experience and commerce solutions in Brazil. Experity helps businesses build greater efficiencies and agility in commerce, marketing, content and data through leading cloud-based technologies. Accelerated by the pandemic, Brazil’s e-commerce spending has reached historic levels – nearly $10 billion in the first six months of the year – pushing brands to rapidly reimagine their commerce experience.

Initially set up in 2016 as an innovation hub, Ventures Park has seen its community of active users nearly double from just over 100 in early 2021 to almost 200. In response to the recent surge in fundraising, tech activity, and uptake of remote freelance jobs in Nigeria, Ventures Park has now unveiled a new campus, in Abuja, Nigeria’s capital, to provide greater support to tech enthusiasts and entrepreneurs in the Africa’s most populous country.

International Business Machines Corp. won hybrid cloud deals with a number of Africa’s largest banks including South Africa’s Nedbank and Morocco’s Attijariwafa Bank. The U.S. tech giant is working with as many as six banks on the continent spanning from Mozambique to Nigeria. The deals will allow its African banking clients to store their information with some of it held internally in what’s known as private cloud and other data stored in public clouds.

Kenyan startup Teleeza has developed a mobile content aggregation and advertising platform that utilises a smartphone’s lockscreen. Launched earlier this year, Teleeza allows users to easily and conveniently access customised content on their lockscreen, and has already onboarded over 55 local, regional and international publishers.

The $200 million round of funding and overall $40 billion valuation solidifies Canva as one of the most valuable private software companies globally and spotlights the Australian tech scene.

The Outdoor Media Association has issued its first neuroscience study on the impact of Out of Home (OOH) signs, finding them as impactful as a 30-second radio commercial or 15-second tv ad spot.

Marketers in South East Asia are looking to the upcoming Christmas shopping season to help with sluggish sales in 2021 because of the Covid-19 pandemic. They are also concerned with inflation and worry it will impact consumer spending.

In a bid to ascertain a data-driven approach in the Philippine out-of-home (OOH) industry, programmatic OOH company Moving Walls and the Out of Home Advertising Association of the Philippines (OHAAP) had recently signed a memorandum of understanding (MoU), entailing OHAAP to utilize Moving Walls’ platform to step up measurement, transparency, and accountability for OOH.

Last year , Latam region tallied $4 billion in deals for the second year in a row and closed a record 488 deals, while its startup exits netted an eye-popping $11 billion. Mediatech in particular is having a moment in Latin America as internet and mobile phone usage skyrocket. There’s never been a better time for media and advertising innovators to enter the market.

While last year may be remembered as one of the most volatile years for Latin America retail, it will also be regarded as the period when the region surpassed all others to become the world’s fastest-growing market. Brazil, Argentina, and Mexico today are in the top 5 countries across the globe with the highest levels of growth in ecommerce. This year, Latin America is predicted by many to continue its spot as the world’s fastest-growing regional retail ecommerce market, at its rate of 25.6% this past year.

Foondamate, launched in August 2020 is helping students with limited internet, study through WhatsApp. Basically, by sending a text to the FoondaMate’s number on WhatsApp you can search anything you are confused by, get help with maths, and download practice questions and memos.

Nigerian Startup, Rensource, has created “Sabi” a B2B Marketplace that will connect informal merchants with leading service operators giving them the tools to manage and expand their businesses, and bringing these businesses online. Understanding that informal businesses drive the economies of many African countries, especially Nigeria, yet they are far behind when it comes to efficient logistics, supply chain management, business reporting tools, and access to finance, “Sabi” aims to gives these merchants access to the types of services that have previously only been accessible by formal businesses.