March, 2022 - CDP Institute - Page 13

Dates : March 2022

There’s a definite trend towards advertisers buying directly from media companies, but there’s also still a lot of value in being able to buy through a single source. The addressable TV industry is especially fragmented. Invidi Technologies, which provide ad tech to many networks, has launched a unified campaign solution called Conexus to help.

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Podcasting powerhouse Audacy (formerly Entercom) is simplifying life for companies that buy audio ads on its programs with a digital audience network that will let them buy audience segments rather than individual programs. The company says the segments will include more than 60 million consumers.

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LinkedIn has purchased advertising analytics startup Oribi, which helps companies to measure website conversions. The move will support LinkedIn’s burgeoning “marketing solutions” business, which the company said grew 43% year-on-year. I think “marketing solutions” means advertising.

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Metadata.io calls itself “the operating system for B2B marketers”, which is a bit grandiose. But what they do, which is use AI to automate and optimize paid ad campaigns, including lead enrichment, is still pretty impressive. They just raised a $40 million Series B to do more of it.

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Salesforce announced a deal to buy Traction on Demand, a consultancy specializing in building solutions on Salesforce platforms. They’re reportedly the largest in the industry, with about 1,500 people if LinkedIn has it right. We don’t usually report on consultancy acquisitions, but this does give an idea of what Salesforce thinks will drive more sales.

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Riogrande focuses on brands like home, kitchen and beauty, and after going through Y Combinator, has already taken several brands in the home space from zero to $1 million in revenue in a span of two months. To help the company scale its plan, it took in $12 million in seeding funding in a round led by Y Combinator and Wollef, with participation from individual investors including Arielle Zuckerberg and Justin Mateen.

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Leasy, a startup that offers automobile financing to ride-hailing drivers in Latin America via a subscription model, has secured $2 million in equity and $15 million in debt. They founded Leasy in 2018 with the mission to help people who would like to earn incomes as ride-hailing drivers be able to afford cars, thus earning a steady income. Traditional financial institutions charge outrageous interest rates and require hefty down payments, making it nearly impossible for members of a lower-income population to afford to purchase their own car.

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South African cryptocurrency exchange VALR has raised a US$50 million Series B funding round that values the company at US$240 million and will use the proceeds to expand across the continent. Launched in 2019, VALR is a digital asset platform that allows customers to buy, sell, store and transfer Bitcoin and 60 other cryptocurrencies – the widest selection of any platform in Africa – seamlessly and securely. It has so far processed over US$7.5 billion in trading volume and serves over 250,000 retail customers and 500 institutional clients from across... Read More >

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As more Africans now suffer from chronic diseases such as diabetes and hypertension, the need for more access to quality healthcare due to the ill-equipped nature of hospitals and lack of insurance, is critical, now more than ever. Healthtech startups across Africa, such as Ivory Coast- and French-based Susu are stepping up to fill this need. And in a bid to continue providing affordable and accessible healthcare for its customers in Ivory Coast, Senegal and Cameroon, the Ivorian startup is being backed with $1 million in pre-seed funding.

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Launched as Kazi in 2017, when the market was quite young, Kenyan startup Ziada returned after hiatus in 2021, and swiftly saw swift uptake of its platform, which helps informal sector service providers access more work opportunities.

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Geopolitical risks emanating from the Russia-Ukraine conflict is expected to push India’s import bill higher. Consequently, the trend will widen the country’s Current Account Deficit. The crisis is expected to increase prices of mineral fuels and oils, gems and jewellery, edible oils and fertilisers. At present, India has a significant import dependence for these items.

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A new Digital Rupee is proposed to be introduced by the Reserve Bank of India using blockchain technology starting from 2022-23, Finance Minister Nirmala Sitharaman said on Tuesday. In her Union Budget 2022-23 speech, she also said Rs 1 lakh crore financial assistance to states will be provided in 2022-23 to catalyse investments.

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