November, 2022 - CDP Institute - Page 5

Dates : November 2022

Meanwhile, data collection firm Rep Data analyzed 1,800 survey responses and found that answers from mobile devices are less reliable than replies from desktop, laptop and tablet users. More interesting: people with at least a master’s degree give lower quality answers than less educated respondents. Answers from those who didn’t finish high school are even worse. I wonder which category has the most CIOs?

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D4T4 Solutions is the latest CDP vendor to announce a Salesforce AppExchange integration. Celebrus CDI for Salesforce makes 200+ data elements in the Celebrus CDP available to Salesforce Marketing Cloud applications. This is about easier access to a company’s own (first-party) data, not adding access to third-party data.

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Brand safety used to be mostly about keeping your ads off inappropriate websites. Today there are lots of other places advertisers might not want to be. DoubleVerify is addressing one possibility with two products to monitor brand safety and contextual suitability of ads on the LinkedIn Audience Network.

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Pixability, whose core business has been classifying online video content, is tackling brand suitability for CTV. They’ll be doing frame-by-frame program analysis so advertisers can track both brand safety and contextual relevance. That sort of information has been hard to find.

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Freshpaint, which offers no-code connectors to capture and activate customer data, has added $14.5 million in funding and a freemium starter product. The company says that “all the existing tools to collect and use customer data were specifically built for developers who live in the codebase, so we set out to make customer data accessible to everyone who is not a software engineer.” Some people may disagree.

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TikTok’s on-again, off-again romance with ecommerce is warming up for the holiday season. The company has reportedly begun to test of an in-app purchase feature called TikTok Shop with selected U.S. partners. Previous tests ran in the U.K. and Southeast Asia.

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Some Shopify users have spotted a ‘search for anything’ test that lets them search all merchants for products based on keywords or previous purchases. It would be a huge change for Shopify, which until now has given merchants isolated stores of their own. The company previously said it wouldn’t move in the multi-merchant marketplace direction but stuff happens.

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AnyMind Group, a Singapore-based end-to-end commerce enablement company, announced that the Tokyo Stock Exchange has approved the initial listing of the Company’s shares on the growth market of the Tokyo Stock Exchange.

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Meta’s layoff of 11,000 employees has impacted several departments in the Asia Pacific region. The employees from departments including politics and government outreach, content design, product marketing, creative strategy, learning and development, news partnerships, employer branding and recruitment marketing, and recruitment were impacted. These were a mix of local and regional roles, and it is unclear how many Asia Pacific employees in total have been impacted.

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Mendel, a Mexican platform for companies to manage their expenses through virtual and physical credit cards, announced it has raised US$60 million. Through technology applied to finance, Mendel allows companies to control and allocate expenses for their teams. Their mission is to restore agility to large companies so that they can advance towards the digitization of their finances through tools that make their processes more efficient and increase the transparency of their payment flows.

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Muncher, a chain of dark kitchens born in Colombia, announced the raise of a Series B for US$27 million. In announcing the round, the company communicated that it would seek to increase the 400 food businesses it operates, spread across 11 cities in Colombia, Peru, Mexico, and Brazil, emphasizing the latter two countries. The Colombian foodtech is looking for strategic locations to deploy its modular kitchens and digital sales technology, including smart menus, customer data management, and visual integration of all sales channels and business intelligence.

CDPI Emerging Markets

Kenyan startup BasiGo has raised US$6.6 million in new seed funding to begin commercial delivery of locally manufactured electric buses and charging infrastructure.

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