CDP Institute

A day may come when the CDP Institute no longer runs a member survey.  But today is not that day.  Please take a few minutes to strengthen the bonds of fellowship by sharing your CDP experience.

Openprise, the revops-focused CDP, has announced a new AI Factory. Part of the Openprise RevOps Data Automation (RDA) Cloud, the Factory will allow marketing, sales and revenue teams to create AI-powered data management and automation tools without an assist from IT. The Factory also has built-in security and compliance components.

Google plans to help agencies identify and purchase the best publisher inventory and audiences across Google Ad Manager. The solution is called “curation for agencies” and it already supports Audigent, IAS, Liveramp, Lotame, Multilocal, Permutive, PrimeAudience and Scope3. Curation capabilities include discovery, forecasting and packaging in one location for participating DSPs.

Three-quarters of consumers want to know when they’re talking to an AI agent, while 72% trust brands less than they did a year ago, a sharp decline from 49% in 2022. That’s according to a State of the AI Connected Customer survey from Salesforce. Around 45% are more likely to use an AI agent if they understand the logic behind it (good luck) and there’s a clear escalation path.

Misleading election-related ads are “running rampant” on Meta-owned Facebook, but Google-owned YouTube is also making money from misinformation. Research by Media Matters, independently confirmed by the New York Times, found 30 YouTube channels that between them had posted almost 300 videos containing misinformation which had earned some 47 million views. YouTube is monetizing them with ads and sharing revenue with the creators.  YouTube says election-denial falsehoods don’t violate its guidelines.

Options are growing for creators to license their content to AI firms without giving up ownership. Hard on the heels of a big funding round for Tollbit, Reddit and Zynga founders have come together to create Troveo, a licensing platform, with $4.5 million in seed funding. Troveo says it has deals in place which will be worth $5 million to creators by year end.

Fifty-five percent of CMOs are struggling to source the AI talent they need, according to a survey of over 100 B2B enterprise marketing, sales and revenue professionals by LXA. Nevertheless, almost 70% expect AI to dramatically reshape marketing organizations. All are spending on AI tools and technology with 43% allocating 11%-30% of their budget to AI.