CDP Institute

CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences.  This enables Segment queries to integrate data residing in Redshift without importing it.  Similar connectors are already available for Snowflake and Databricks.

Speaking of AWS, Amazon Connect, its cloud-based contact center, is to be enhanced with generative AI features. This is expected not only to increase efficiency but enable proactive outreach across communication channels. Amazon Connect supports contact center interactions for tens of thousands of AWS customers.

Although consumers mention price, product quality and selection as key factors in loyalty to a brand, 80% feel more loyal to brands when they offer better experiences than their competitors; 70% feel more loyal to brands with lower prices. One great experience is enough to drive repeat purchases. Medallia surveyed around 2,000 mostly U.S. consumers.

A glimpse of the extent to which genAI text is swarming the internet is provided by Originality.ai, the plagiarism checker. It estimates that more than 54% of longer (100 words-plus), English-language posts on LinkedIn are the work of generative AI. This actually represents a leveling off since ChatGPT originally launched when the growth in AI-generated posts spiked at 189%.

Robling and AnswerRocket are delivering a retail AI assistant named Max. Retailers can visualize their data and obtain insights through natural language conversations with Max. Max features on the new AI analytics platform that combines Robling’s data connectivity service with AnswerRocket’s genAI analytics consulting capabilities.

Only 44% of marketers use lifecycle emails to engage and retain customers according to a survey of 1,000 marketers by Litmus. Over a third are making the creation of automated and triggered emails a priority over the next 12 months. Perhaps surprisingly, customer retention (34%) lagged well behind growing sales and revenue (46%) as a KPI.