CDP Institute

Zipari calls itself “the first and only consumer experience platform built specifically for health insurance”, which seems unlikely given how many similar products exist. What’s less disputable is that they just raised a $22.5 million Series B, bringing total funding to $37.5 million. Zipari orchestrates communications with health insurance clients (a.k.a. people) to deliver the most appropriate message in their preferred channel.

Turns out we have a flood (plague? rash? epidemic?) of healthtech news today. Infor bought Intelligence InSites, which captures and distributes real-time location data about medical equipment. https://www.prnewswire.com/news-releases/infor-to-acquire-intelligent-insites-300985524.html HCA Healthcare just bought Valify, which analyzes hospital resource use. https://www.businesswire.com/news/home/20200110005525/en/HCA-Healthcare-Acquires-Technology-Analytics-Company-ValifyDigital engagement platform SCI Solutions acquired Tonic Health, a SaaS-based platform that lets patients fill out forms, check in for appointments, make payments, and more. https://www.businesswire.com/news/home/20200110005085/en/SCI-Solutions-Acquires-Tonic-Health/ Healthcare data provider Definitive Healthcare bought analytics software company PatientFinder. https://blog.definitivehc.com/news/definitive-healthcare-acquires-patient-finderIt’s contagious!

Dun & Bradstreet last week announced it has bought business data compiler Orb Intelligence. The deal complements D&B’s purchase last year of the Lattice Engine CDP.

Data analytics vendor Sisense announced a funding round of over $100 million, bringing total investment to more than $274 million. Sisense isn’t exactly a martech firm but it’s certainly used by marketers to analyze their data. And, hey, we don’t get to write about deals this big very often.

Okay, enough daydreaming about what you’d do with $100 million. Back in reality, a university study found that 11.8% of UK Web sites are collecting consent in ways that meet GDPR requirements. The study also looked at the impact on consent rates of different configurations – providing guidance on what to do or what to avoid, depending on how you look at things.

While we’re looking at benchmarks, here are some on Webcasting from Intrado Studio. They found 39% of Webcast registrants attend the event live and another 12% view it later. Thursday is the most popular day and 1 p.m. Central is the most popular time. Lots more fun facts on duration, polls, audience questions, video, mobile devices, etc.

MailChimp has a 60.5% share of the email marketing industry, according to its bizarrely-designed online annual report. The report also counts the number of emails mentioning Marie Kondo and other random topics. This is amusing until you realize it means they’re reading what customers send.

Email provider Campaign Monitor recently issued its own report, benchmarking email performance across industries and days of the week. Average open rate across all sources was 17.8% and average click-through was 2.6%. Both are down slightly from the previous year.

Quite a few companies use artificial intelligence to find optimal combinations of ad creative components. But IBM is still a powerful enough brand that its entry attracts attention. Advertising Accelerator with Watson finds optimal creative combinations for segments, not individuals, although it also finds new segments.

Martech buyers might be fatigued but martech investors were friskier than before in 2019, according to LUMA’s Q4 2019 report. Mergers, acquisitions, fundings, and public markets all grew sharply. Comprehensive lists make this a great reference.

Buying tech is easier than using it well. This Microsoft Advertising report finds that top-performing marketers are more likely to have someone in charge of managing the customer journey, to use outside agencies, and to prioritize data collection. Dynamic personalized creative is much more common among top performers than low performers. Site personalization is not.

Healthcare tech vendor Healthgrades, which offers a CDP among other things, has purchased healthcare marketing and CRM vendor Evariant. Head-banging data complexity and rapid change make healthcare a growth area for the CDP industry.