CDP Institute

Next, a reminder that cybersecurity remains a problem. Optiv found that 58% of chief information security officers believe that experience handling a data breach makes them more attractive to potential employers. That may help to explain why the same survey finds that companies often fail to implement basic security practices.

On a happier note, several vendors are helping to address privacy requirements. OneTrust and Active Navigation are partnering to help companies find sensitive customer information lurking in unstructured data. Dataguise has added a product to simplify response to customer data access requests. And BigID is making it easier to track third party data sharing, as required by the California Consumer Privacy Act (CCPA) and other rules.

Open source big data tech firm Cloudera has also launched a data platform. The Cloudera Data Platform (yep, they call it CDP) offers tools to assemble, manage and distribute all types of enterprise data in streaming, data lake, data warehouse, and operational database formats. It also includes machine learning to make the resulting data more useful.

Also in the open source world, Vista Equity Partners spent a reported $1 billion to purchase a majority stake in Acquia, which offers a Drupal-based digital experience platform. Acquia itself has recently purchased Mautic, an open source marketing automation system, and Cohesion, a low-code Drupal Web site builder.

Cheetah Digital has released the Cheetah Engagement Data Platform, which provides “real-time data collection, profile unification, segmentation, and machine learning-driven insights”. It serves as the foundation for the company’s cross-channel Customer Engagement Suite. Cheetah started in 1998 as an email service provider, which was purchased by Experian and then spun off in 2017.

Segment has a pair of announcements today. First is a Privacy Portal that automatically detects personal information and lets users restrict its distribution. Second is Functions, which lets users add custom data integrations with a few lines of code.

Arm Treasure Data has also made it easier to build custom integrations, with a feature they call Custom Scripts.  And, they’ve addressed the distressing shortage of pirate-themed CDP products with Treasure Boxes, a library of prebuilt codes and applications for various purposes.

RedPoint Global doesn’t have new features today but did raise $13.5 million in new funding round, bringing its total to $37.2 million per Crunchbase. The funds will used to support growth via geographic expansion and strategic partnerships.

Lots of news to choose from today, Dear Reader. The three bits I think you’ll find most interesting start with new analytics features in Salesforce Datorama, which I consider a CDP but they position as a tool for marketing analytics. The features are a Harmonization center for data preparation and Data Canvas for improved visualizations.

Next up, retail-oriented CDP vendor Manthan has added a new product recommendation engine. It works at the individual level and supports use cases including cross-sell. Churn reduction, and preferred channel identification.

Also in retail, data-as-a-service vendor Robling has launched a new cloud-based analytics platform. The vendor-managed system assembles data from all sources using prebuilt APIs and connectors, puts it in an enterprise data model, and creates a large collection of predefined metrics. Robling uses the Snowflake data warehouse engine, which makes the data available to third party tools such as Tableau, Qlik, and Looker.

Retail marketing platform Ometria has raised a $21 Series B for AI-powered personalization. TechCrunch thinks Ometria is the only marketing system that’s built specifically for retail and creates unified customer profiles. It’s not.