CDP Institute

Business attitudes are the other side of the coin.

What about actual behaviors? Two-thirds of the Snow respondents said their companies had processed more than 100 data rights requests. TrustArc found 47% of UK consumers had exercised some GDPR privacy right and 10% had made a data deletion request. Airship reported that mobile app audiences have grown and notification opt-in rates remain steady around 67% but location data opt-in rates fell from 9.3% to 7.7%.

One of the less-recognized subspecies of Customer Data Platforms are customer success systems, which need unified customer data for their own purposes. The Natero customer success system builds a complete view, although I don’t know whether they meet the RealCDP requirement of making it accessible to other systems. I do know they were just purchased by Freshworks, a unified marketing, sales, and support system that specifically wanted Natero’s data assembly super powers.

People.ai reads email, calendars, conference, collaboration and telephone data, uses AI to identify who’s involved and extract meaning, posts the data in CRM and other systems so people don’t have to, and makes recommendations for what to do next. They just raised a $60 million Series C, possibly to fund all the words it takes to describe what they do.

Punchh offers a slew of CRM, marketing automation, and analytics solutions for restaurants and retailers. They just released an AI-based tool that extracts sentiment from online reviews (pretty common) and reacts immediately with recommended responses for phone and chat agents (pretty special).

You weren’t terribly interested in yesterday’s items about IT tools to build unified databases, Dear Reader. But I’ll double down with news that Google Cloud and Informatica have announced a strategic partnership along the same lines. At least they are familiar company names. Informatica also announced a partnership with analytics data platform Databricks.  You’ll recall Informatica bought the Allsight CDP in March.

TiVo, Kantar, and Drawbridge, and Kantar are also names you know. They’re working together to expand the information available to marketers about TiVo viewers. Most notably, the Drawbridge relationship will let advertisers target viewers outside of TiVo. Individuals will remain unidentified but the veil of anonymity just got thinner.

Xandr is the advanced advertising arm of AT&T, another familiar name. They’re also making it easier to target individuals across traditional and connected TV, mobile, and online devices. The tool is Community, an video advertising marketplace with inventory from more than 15 premium content publishers.

CDP users are happier than non-users with their marketing technology results, according to this survey from the CDP Institute. Hey, we don’t make the facts, we just report ’em. Lots more about what buyers expect from CDP systems, martech best practices, and state of the stack.

Aqfer has updated its marketing data lake platform, which lets technical experts build unified customer databases. Aqfer occasionally refers to itself as a CDP but CDPs are defined as packaged software, not developer toolkits. IT departments looking to build a CDP alternative will be interested.

MarkLogic also helps technicians build databases, offering a data hub for integration and a NoSQL database for storage. They’ve now added “embedded machine learning” to optimize personalization, customer service, and other things. No claims here to be a CDP.

On a cheerier note, Pegasystems last week announced the purchase of In The Chat, a customer service platform that unifies text messaging, social media, live chat, email, messengers and chatbots. The product will enrich Pega’s existing customer engagement capabilities.