CDP Institute

Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.

Screenverse’s mission is to bring programmatic to the digital out-of-home market where, just as with traditional billboards, much inventory is still sold directly. Although $2.9 billion was spent on DOOH in 2023, only about half a billion was programmatic. A Series A round of $10.5 million will help Screenverse in its mission.

Newsletter creation and distribution platform Beehiiv has raised $33 million in its Series B funding round. Unusually, the platform does not take a portion of newsletter subscription revenue but offers paid plans for newsletters with more than 2,500 subscribers. It also allows newsletter owners to monetize via the Beehiiv ad network.

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.

Merkle advances its stake in customer experience management by partnering with data platform Celebrus to launch CXM Signals. The solution will use Celebrus’ data capture methodology to develop improved, first-party data-based customer profiles and therefore audience segments. The aim is to promote better experience management to support existing relationships and boost loyalty.

In-game advertising continues to grow.  Roblox has made its self-serve Ad Manager available to all customers.  Ads can be sorted by genre targeting, brand suitability and audience estimator. This comes days after Walmart’s announcement that it will allow users to browse and purchase physical goods within Roblox’s virtual spaces.

T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.

Eight newspapers including the Chicago Tribune and the New York Daily News have brought a lawsuit against OpenAI for allegedly taking “millions” of articles without permission or payment to train their large language models. The plaintiffs are asking for damages and also the destruction of LLMs trained on their work. So much for yesterday’s Financial Times news suggesting publishers and OpenAI could get along.

Only 10% of respondents to a Pew Research survey of over 10,000 U.S. adults viewed social media’s impact on America positively; 64% took the negative view. A whopping 78% say the platforms have too much influence on politics. More than half believe that major tech companies should face more government regulation.

It’s deal-making time for generative AI model builders and publishers who can provide them with quality data.  Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions.  Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.

High profile adtech DSP MedaMath, which filed for bankruptcy in 2023 and was acquired by Infillion, has been relaunched within Infillion’s global media buying platform. Infillion will deploy MediaMath’s AI performance model, omnichannel inventory segments according to advertiser verticals and KPIs, and the MediaMath Academy for adtech certification. Infillion will provide performance measurement and attribution.

Advertisers are understandably reluctant to accept performance measurements from ad platforms like Meta.  Marketing analytics agency Kantar is providing more credible reporting through a “direct integration” with Meta. The integration retrieves ad exposure information and measures lift for a sample of opted-in panelists from Kantar’s 100 million-strong Profiles Network.