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Children’s Privacy: CARU investigation concludes KidGeni violated COPPA

August 27, 2024
The Children’s Advertising Review Unit (CARU) of BBB National Programs in the US found KidGeni, a generative AI art platform for children, in violation of the Children’s Online Privacy Protection Act (COPPA) and of CARU’s Privacy Guidelines. Issues included the company’s failing to provide parents and guardians sufficient information on its practices, failing to obtain their consent before collecting data, and not providing sufficient review and deletion options.
CDPI Privacy Newsletter

Listrak Expands Shopify Integration

August 23, 2024
Cross-channel marketing automation platform (and CDP) Listrak is expanding its Shopify app to capture data from the Shopify server pixel and use it for identity resolution.  It will also add AI-powered predictive segmentation, present AI-driven product recommendations, auto-generate coupons within cross-channel triggered campaigns, and support real-time synchronization with customer, order, and product catalog information from Shopify.
CDPI Newsletter

MessageGears Adds AI-Driven Messages and Campaign Optimization

August 23, 2024
MessageGears, an activation and engagement platform, isn’t a CDP because it reads its data directly from an external data warehouse.  They’ve just announced an integration with AI tool Jacquard, which will auto-generate individualized messages across email, push notification and SMS based on customer data and campaign goals.  The system will also continuously optimize life campaigns for marketing and transactional messages.
CDPI Newsletter