CDP Institute

Roku already sits on first-party data from 83.6 million streaming households. It will now enrich its targeting capabilities by drawing on data in Unified ID 2.0, originally developed by the Trade Desk. The combination is intended to support more personalized and precise ad targeting.

Experian’s new solution for retail media networks will help them understand their customers beyond purchase category or history. RMNs will have access to Experian’s vast identity graph as well as detailed customer profile reports. A lot of people are betting on RMNs right now.

Healthcare CDP WebMD Ignite is launching two new solutions designed to support healthcare provider growth. Ignite Provider Suite Analytics Module is a data and analytics platform designed to help marketing and BI teams to develop strategic referral growth initiatives. Referral Growth Targeting will help healthcare organizations target the right provider at the right time to improve referral volume.

Adtech platform Innovid has announced the launch of Harmony Frequency, the first holistic frequency management solution for CTV and digital advertising. “Frequency”, if my Mom is reading this, is how often the same person sees the same ad; inability to control it is a big problem for advertisements that run across multiple platforms.  The new solution will let advertisers control it across their entire addressable media portfolio, so long as all their ads are purchased through Innovid.

The average cost of a data breach is now $4.88 million dollars, up 10% from $4.45 million last year, according to IBM. The good news that that extensive use of AI across prevention workflows resulted in an average of $2.2 million less in breach costs. AI has yet to obscure the challenge of a serious human cyber skills shortage.

Meta has settled a facial recognition privacy suit with Texas for $1.48 billion. It is said to be the largest settlement secured by a single state; Meta settled similar allegations in Illinois for a relatively cheap $650 million. State law in Texas forbids capturing or selling a resident’s biometric data without their consent.

Perplexity becomes the latest generative AI platform to offer a share of revenue to publishers when ads appear in proximity to their content. Some publishers anyway (including Time, Der Spiegel, Fortune and WordPress.com). Condé Nast has sent Perplexity a cease-and-desist letter, while Forbes has complained about its content being used.

Fifty-five percent of consumers say brand interactions have gotten worse over the past year, while only 7% say they are better (based on a CallMiner survey of 530 U.S. adults). Problems cited include long wait times and the difficulty of reaching a live agent. Despite brands’ investments in CX technology, consumers still prefer a traditional phone call, even though 80% find agents to be distracted.

Measuring video audiences is a huge challenge for advertisers.  Comscore has simplified things a bit by expanding its partnership with YouTube beyond CTV to include video ad measurement on desktop, mobile browsers and mobile apps. The service is initially available in the U.S. but other countries will be able to see total YouTube audiences in 2025.

It’s tough for smaller agencies to deal with the ever-growing complexities of video and other programmatic digital advertising. Pathlabs makes it easier by helping midsize independent agencies to plan and report on paid ad campaigns.  They were just purchased by global programmatic agency MiQ, which expects Pathlabs to help it grow beyond serving big holding companies.

Looking for the right service provider to support your CDP project? The CDP Institute has just published its first Service Providers Report.  A one-page matrix lets you find vendors with the perfect mix of industry expertise, company size, client types, services, local presence, and more.

The practice of “hashing” email addresses, phone numbers or other identifiers does not guarantee anonymity, the Federal Trade Commission has warned. While hashing creates a numerical value that obscures identity, it can still be used to track an individual or device over time. Companies should not claim otherwise, the agency said.