News

Get these breaking news updates in your inbox! Subscribe to our newsletter Subscribe

Retailers Still Overestimate Consumer Interest in Personalization: RIS News Study

July 11, 2023
Maybe marketers have finally started to grasp how little interest consumers have in personalized product recommendations.  This RIS News study of grocery tech trends found that while consumers ranked personalized recommendations dead last (seventh out of seven), retailers ranked it fifth out of seven.  Discounts headed the list for both groups.  But there’s still a misalignment: 13% of consumers wanted personalized recommendations, while 48% of retailers thought they did.
CDPI Newsletter

APAC consumers and businesses prefer first-party data, according to survey

July 11, 2023
The shock over the need to shift away from cookies and reliance on third-party data is giving way to a focus on the upside of using first-party data. A Twilio survey of marketers, business owners, and consumers across APAC found 75% of APAC marketers believe first-party data is more useful than third-party data, and 74% of consumers there are willing to share more information with trusted brands.
CDPI Privacy Newsletter

Children’s Privacy: Joint letter from 390 scientists and researchers opposes EU’s Child Sexual Abuse reg

July 11, 2023
Three hundred and ninety scientists and researchers from thirty-four countries published an open letter outlining their reasons for opposing the EU’s proposed Child Sexual Abuse regulation. Key among their concerns was that the law would rely on results from potentially flawed encryption scanning technologies that have not been thoroughly tested for such use and that could easily violate children’s privacy via data that was encrypted and decrypted.
CDPI Privacy Newsletter